Sdda Identitat Corporativa per Guorong Men

Lo dissènh Sdda Identitat Corporativa per Guorong Men es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2022

Sdda Identitat Corporativa

per Guorong Men

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

10,492

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Colors

Lo Concèpte

A prepaus de Sdda Identitat Corporativa

SDDA es una identitat corporativa creada per una associacion de dança esportiva installada a Shandong, en China. Lo logo precedent utilizava una figura de dansaire detalhada que se confondiá sovent amb los simbòls d'autras associacions. La novèla identitat simplifica la postura en una sola linha contunha. La linha combina dos partenaris de dança, una montanha e de passes de dança rotatius. Dètz grafismes relacionats mòstran de posturas classicas de dança e rendon la relacion del còs mai facila de legir. L'identitat es aplicada suls lòcs de competicion, dins l'estampatge e sus las rets socialas.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Sdda Identitat Corporativa a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Sdda Identitat Corporativa siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Sdda Identitat Corporativa merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The old logo of sdda is a concrete dance figure, which always leads to misidentification of other associations and the copyright crisis. Rebrand of sdda is to refine the concrete posture into concise and easy-to-understand graphics. Only a single line from rotating dance steps presents the concept of sdda. The ten dance-graphics from classic postures let people understands the relationship of the body much clearly. The new logo can be compatible with different media, leading to the convenient identification and spread.
Dimensions e Embalatge: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications.
Etiquetas: Rebranding, rebrand, rebrandt, corporate, identity, logo, dance, dancesports, sport
Tecnologia de Produccion: The display at the competition venues uses multimedia display technology, and the materials of printing and clothing comply with environmental requirements.
Desaffo de Dissènh: Concision and modernity are the primary goals. How to combine the dancers, mountain and ribbon in a visual language is difficult. In order to obtain registration protection, the logo must be unique. Similarly, it is also a huge challenge to accurately select the dance poses that can represent the ten dance postures and how to present them clearly and easily. Finally using a single line as the visual element, not only present the brand logo, but also unify ten dancing images. In addition, data on the minimal and the inviolable space have also been obtained through extensive testing.
Recèrca: Rebranding of sdda is to create a unique logo with cultural of shandong province. From analysis of world dancesport organizations, two partners in waltz are widely used elements of dancesport. shandong, where sdda is located, is the location of mount tai, which is a world heritage and known as the head of the five great mountains in China. Therefore, the combination of dancers and mountain tai is in line with the concept of sdda. Two dance partners' rotating dance steps, like fluttering ribbon, can reflect the function of sdda. Ten dance-graphics have been recognized by professionals.
Inspiracion: As the center of training and organizing dancesport competitions, higher, stronger and more beautiful are the goals of shandong dancesport association (sdda). Two partners are the most important feature that distinguishes dancesport from other arts of dances. As the saying goes, the mountain is high, the man is higher. The combination of two dancers and the peak emphasizes its outstanding artistic pursuit and achievement. The line from rotating dance steps highlights the association's duty: connection, communication, trust and vitality.
Durada del Projècte: The project started in July 2020 and finished in September 2020 in Jinan, China.
Flux Operacional: Brand identity is mainly used in competition venues, print productions and social media.
Brevets: Copyright belong to Sdda(shandong dancesport association),2021.
Membres de l'Equipa: Guorong Men