Kind Tea is a Charitable Project Embalatge de Tè per Viktoriia Korytina

Lo dissènh Kind Tea is a Charitable Project Embalatge de Tè per Viktoriia Korytina es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2022

Kind Tea is a Charitable Project Embalatge de Tè

per Viktoriia Korytina

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

10,668

Laureat de Prèmi Verificat

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Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Kind Tea is a Charitable Project Embalatge de Tè

Kind Tea es un dissenh d'embalatge per una gama de tès naturals venduts per un projècte caritatiu. Lo tè es fabricat per dos gojats amb distrofia muscular de Duchenne, e las vendas recampan de fons per lor rehabilitacion. L'embalatge mòstra un personatge coloriat que reflectís la jòia de l'enfança. Tres saborses son marcadas per tres esquèmas de color, atal cada varietat es aisida de reconéisser. Cada saborsa dispausa tanben d'una version d'ivèrn. Lo format es un sachet de 50 grams amb una etiqueta de 100 per 180 milimètres. La produccion e l'assemblatge son estats gardats simples e economics, perque los gojats prepàran los emblatges eles-meteisses.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Kind Tea is a Charitable Project Embalatge de Tè a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Kind Tea is a Charitable Project Embalatge de Tè siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Kind Tea is a Charitable Project Embalatge de Tè merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Dimensions e Embalatge: Format: Sachet with label

50 g

100 mm x 180 mm
Etiquetas: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Tecnologia de Produccion: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Desaffo de Dissènh: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Recèrca: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Inspiracion: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Durada del Projècte: We joined the project in January 2021 and the guys still work for now
Flux Operacional: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Brevets: No information
Membres de l'Equipa: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Crèdits d'Imatges: This project was made by our in-house team of Wishnia agency.