Buddy Workwear Identitat de marca per Pilotfisch GmbH and Co. KG

Lo dissènh Buddy Workwear Identitat de marca per Pilotfisch GmbH and Co. KG es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Argent dins la Categoria de Competfo Publicitat.

ArgentPublicitat· 2022

Buddy Workwear Identitat de marca

per Pilotfisch GmbH and Co. KG

Client : Buddy Workwear Manufaktur

Laureat del A' Design Award d'Argent dins la Categoria Publicitat

48,608

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Colors

Lo Concèpte

A prepaus de Buddy Workwear Identitat de marca

Buddy Workwear es una identitat de marca creada per un fabricant de vestits de trabalh en Alemanha. Lo nom Buddy forma lo còr de l'identitat e es derivat de l'ancian nom de l'entrepresa. Lo blau escur servís de color principala e fa ressortir los produches e las fotografias, mentre que lo blau clar s'emplega coma color d'accent e de mesa en evidéncia. Las doas colors se complètan una l'autra coma de companhs. Una tipografia clara e una formulacion simpla sostenon l'actitud dirècta de la marca. L'identitat s'aplica a de brochuras estampadas, un site web, una vidèo e una campanha de mèdias socials.

La Reconoissença

A prepaus del A' Design Award d'Argent

Buddy Workwear Identitat de marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Buddy Workwear Identitat de marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Buddy Workwear Identitat de marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions e Embalatge: Brochures DIN A4
Etiquetas: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Tecnologia de Produccion: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Desaffo de Dissènh: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Recèrca: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiracion: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Durada del Projècte: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Flux Operacional: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Membres de l'Equipa: Pilotfisch GmbH & Co. KG
Crèdits d'Imatges: Photography: Fotografie Witte Wattendorff GmbH, Münster