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The 31st Golden Melody Awards Trailer Vidèo Promocionala de Cerimònia per Cheng-Hsuan Lin

Lo dissènh The 31st Golden Melody Awards Trailer Vidèo Promocionala de Cerimònia per Cheng-Hsuan Lin es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Argent dins la Categoria de Competfo Film.


ArgentFilm· 2023

The 31st Golden Melody Awards Trailer Vidèo Promocionala de Cerimònia

per Cheng-Hsuan Lin

Client : 27 Design Co., Ltd.

Laureat del A' Design Award d'Argent dins la Categoria Film

60,883

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Lo Concèpte

A prepaus de The 31st Golden Melody Awards Trailer Vidèo Promocionala de Cerimònia

La benda-anóncia dels Golden Melody Awards comença amb un trofèu que se fon, simbolizant l'evolucion e la transformacion constantas d'aqueste eveniment musical prestigiós. A cada generacion que passa, los premis se desempègan de la tradicion e se reinventan, explorant de possibilitats infinidas. Coma l'aiga, los premis còlan dins diferentas parts del monde, aportant vida novèla e energia al cicle de renaisséncia. Lor impacte es intangible mas profond, s'espandissent coma una onda e daissant una impression durabla sus totes los que tòca.

La Reconoissença

A prepaus del A' Design Award d'Argent

The 31st Golden Melody Awards Trailer Vidèo Promocionala de Cerimònia a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que The 31st Golden Melody Awards Trailer Vidèo Promocionala de Cerimònia siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. The 31st Golden Melody Awards Trailer Vidèo Promocionala de Cerimònia es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas
The trailer opens with a Golden Melody trophy melting down, signifying that with the coming and going of generations, the Golden Melody Awards is breaking with conventions, reformulating and reconstructing every possibility anew. Like water, it seeps into every land, providing newfound nourishment in the cycle of rebirth; it spreads like a ripple, exerting its intangible and ever-renewing influence.
Dimensions e Embalatge
The Golden Melody Award is an important indicator of Chinese pop music. Different styles of creative media also represent that each kind of music can be recognized.
We rethink and define the different possibilities of Golden Melody Awards.
Use many different styles of media creation to interpret the possibility of each kind of music in Golden Melody Awards
Etiquetas
Music Award, Golden Melody Awards, GMA, GMA31, GMA2020, Trailer
Tecnologia de Produccion
The opening through the melting of the Golden Melody Trophy also symbolizes that the Golden Melody Award is no longer confined to the frame of the past after turning into the next generation.
A total of 29 awards, divided into 9 categories, we condense them and define the feature of each category in a scene that jumps to one scene.
Desaffo de Dissènh
The Golden Melody Award is an important indicator of Chinese pop music. Different styles of creative media also represent that each kind of music can be recognized.

We rethink and define the different possibilities of Golden Melody Awards.
During the epidemic, many things have changed, and life may no longer be the same as before, but it must be like water to reshape a new look.
Recèrca
The opening through the melting of the Golden Melody Trophy also symbolizes that the Golden Melody Award is no longer confined to the frame of the past after turning into the next generation.
In 2020, the epidemic has not only impacted the world, but also made us stop and rethink many things, taking the concept of rebirth as the main theme of the video.
Through the melting and final turning of the trophy into diffusion and flow, two different viewing experiences are subtly induced.
Inspiracion
At the beginning of the trailer, everything seems to melt down through the inverted lens, scene by scene until the source of the Golden Melody trophy, and when the last moment of the inversion is approaching, start fast-forward playback with the inversion, so that the original dissolution is reversed into diffusion and Flow, ingeniously elicits two different viewing experiences.
Durada del Projècte
started in May 2020 and finished in August 2020 in Taiwan, and was launched in August 2020
Flux Operacional
Golden Melody Awards is Taiwan’s annual grand music awards ceremony, and we made a leading video trailer for this 31st session of the ceremony.
With the 31st Golden Melody Awards, which is also a generation from 0 to 1. We have tried different changes from the past.

Scenes that switch scenes symbolize different music styles, and each type of music deserves to be affirmed.
Brevets
Client:
Ministry of Culture
Taiwan Television Enterprise, Ltd.
Membres de l'Equipa
Director: Cheng-Hsuan Lin
Art Director: Qian-Han Chen
Producer: Yu-Hsiang Peng, Weiting Zhou
Designer: Qian-Han Chen, Bonnie Lu, Xiao-Man Lin, Chung-Yi Wu, Hsiang-Lan Tsai, Ying-Fang Kao, Yi-Wei Wu, Sopedou Fu, Hsin Lin
Animator: Bonnie Lu, Gene Jiang, Bruce Chen, Benson Chang, Peng-Hau Wang
Colorist: Yihsun Chiang, Cheng-Hsuan Lin
Music Design: Hsiao-Chin Lin, Szu-Yu Lin , Company: WinSound Studio
Strings: Shuon Tsai, Nala Huang, Weapon Gan, Hang Liu , Company: Just Busy Music Studio
Recording: Zen Chien, Chris Chen, Company: 112F Recording Studio
Crèdits d'Imatges
Production & Design: 27 Design Co., Ltd.
Music & Sound Production: WinSound Studio
Strings: Just Busy Music Studio
Recording Engineer: Zen Chien
Recording Assistant: Chris Chen
Recording Studio: 112F Recording Studio

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