Jotape 3D Duo Imatge d'Art Clau per Mateus Morgan

Lo dissènh Jotape 3D Duo Imatge d'Art Clau per Mateus Morgan es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Argent dins la Categoria de Competfo Infografia.

ArgentInfografia· 2023

Jotape 3D Duo Imatge d'Art Clau

per Mateus Morgan

Client : Morgan Studio

Laureat del A' Design Award d'Argent dins la Categoria Infografia

69,632

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #150593

Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Jotape 3D Duo Imatge d'Art Clau

L'idèa èra de crear un imatge qu'apòrta totas las caracteristicas del produch a travèrs d'elements visuals coma lo coissin e l'escuma, donant aital la sensacion de molesor que lo produch necessitava. L'inspiracion vengué dels materials comuns del quotidian. Los elements flotants transmeton, a travèrs de las formas mòlas e redonas, la sensacion de molesor e de legeriá. Ben que foguèsse una representacion simpla, lo resultat foguèt pensat coma quicòm de diferent de l'abitual. Lo mai grand desafís èra de transmetre, a travèrs de qualques elements e texturas, la sensacion que lo produch necessitava.

La Reconoissença

A prepaus del A' Design Award d'Argent

Jotape 3D Duo Imatge d'Art Clau a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Jotape 3D Duo Imatge d'Art Clau siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Jotape 3D Duo Imatge d'Art Clau es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed.
Dimensions e Embalatge: 5000 x 5000px 300dpi
Etiquetas: 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
Tecnologia de Produccion: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Desaffo de Dissènh: The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the shoe itself, where I had to reproduce every detail of the product.
Recèrca: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiracion: The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall.
Durada del Projècte: 2 months, Franca, Brazil
Membres de l'Equipa: Direction: Mateus Morgan
Concept: Mateus Morgan, Gabriel Longo
Modelling: Mateus Morgan, Carlos Masson
Texturing: Mateus Morgan