Nunn Bush Animacion 3D de Produch per Mateus Morgan

Lo dissènh Nunn Bush Animacion 3D de Produch per Mateus Morgan es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Argent dins la Categoria de Competfo Film.

ArgentFilm· 2023

Nunn Bush Animacion 3D de Produch

per Mateus Morgan

Client : Morgan Studio

Laureat del A' Design Award d'Argent dins la Categoria Film

65,393

Laureat de Prèmi Verificat

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Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Nunn Bush Animacion 3D de Produch

Lo projècte foguèt realizat per mostrar totas las caractèristicas del produch d'una manièra divertissenta, en essent informatiu mas sens èsser ennujós. Lo bût èra de mostrar la construccion de la sabata. L'inspiracion venguèt de la recèrca suls elements que podián representar lo produch, coma la natura amb totas sas colors e ambianças. La sabata foguèt modelizada en utilizant de fotografias coma referéncia e de tecnicas de modelizacion 3D de superfícia dura. Per la modelizacion, los concepidors utilizèron lo logicial C4D. Totas las texturas foguèron realizadas en utilizant de textura de cuir e qualquas bròssas Photoshop. Vray foguèt utilizat per lo rendut e Houdini per las simulacions.

La Reconoissença

A prepaus del A' Design Award d'Argent

Nunn Bush Animacion 3D de Produch a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Nunn Bush Animacion 3D de Produch siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Nunn Bush Animacion 3D de Produch es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
Etiquetas: shoe, 3d animation, shoe animation, product animation, 3D, lookdev
Tecnologia de Produccion: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
Desaffo de Dissènh: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Recèrca: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiracion: The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
Durada del Projècte: 2 months
Flux Operacional: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Membres de l'Equipa: Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca