Ings Embalatge per a Prodèctes de Cura de la Pèl per Jason Chan - Offesc Design

Lo dissènh Ings Embalatge per a Prodèctes de Cura de la Pèl per Jason Chan - Offesc Design es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2024

Ings Embalatge per a Prodèctes de Cura de la Pèl

per Jason Chan - Offesc Design

Client : Ings Yingshu Group

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

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Colors

Lo Concèpte

A prepaus de Ings Embalatge per a Prodèctes de Cura de la Pèl

Ings es un design d'embalatge creat per una gama de prodèctes de cura de la pèl. Lo design utiliza una forma de bala coma metafòra per atenhent las capas mai prigondas de la pèl. Las tecnicas arquitecturalas crean una presentacion multidimensionala qu'exprimís la tecnologia professionala de la marca. Lo logò original foguèt simplificat per que los elements clau de la marca demoron clars a travèrs de mantun tipe de prodèctes. De bóstias de messatjariá amb cremalhèra sens plastic remplaçan la còla adesiva, de papièr en nid d'abelha certificat FSC ofrís una amortida contra los chòcs, e l'encre de soja favoriza la degradacion.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Ings Embalatge per a Prodèctes de Cura de la Pèl a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Ings Embalatge per a Prodèctes de Cura de la Pèl siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Ings Embalatge per a Prodèctes de Cura de la Pèl merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: INGS is a leading domestic skincare brand that embraces the concepts of self-care, nature, authenticity, and technology. The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations.
Dimensions e Embalatge: Ings Hyaluronic Acid Moisturizing and Repairing Lotion: 120ml, 48mm*48mm* 155mm, 55.99g
Ings Hyaluronic Acid Moisturizing and Repairing Mask: 28ml, 164mm*165mm 6.36g
Ings Hyaluronic Acid Hydro-Repairing Pre- Essense: 8ml, 30mm*30mm*108mm, 26.92g
Ings Hyaluronic Acid Moisturizing and Repairing Toner: 200ml, 54mm*54mm*178mm, 61.3g
Ings Hyaluronic Acid Intensive Sensitive Tolerance-Extreme Cream: 50g, 71mm* 71mm*56mm, 165.2g
Ings Hyaluronic Acid Pure Facial Cleanser: 120g, 60mm*32mm*172mm, 17.25g
Etiquetas: Love Self, Nature, Real, Science, Technology
Tecnologia de Produccion: In terms of materials, we have adopted plastic-free logistics boxes and eliminated the use of adhesive glues. Instead, we use zippered courier boxes. For shock absorption, we use FSC-certified honeycomb paper. The product packaging employs soy ink, which aids in degradation.
Desaffo de Dissènh: With a large number of SKUs, it's important to address the issue of varied and chaotic color styles. While designing the products, it is crucial to adhere to the parameters set by national skincare standards and make efforts to utilize environmentally friendly materials that comply with those standards. This ensures that we uphold our commitment to prioritizing sustainable development to the fullest extent possible.
Recèrca: After studying other skincare brands in the same category, we discovered that many of them tend to focus more on visual appeal and market trends. However, our emphasis lies in presenting the essence of professional technology. Drawing inspiration from our core technology, we have visually highlighted the research and development of our brand's maximum core value. The bullet-shaped design symbolizes direct penetration to the skin's depths, conveying a pictorial metaphor.
Inspiracion: The team approached the design from a perspective of professional technology, incorporating the metaphor of a bullet directly reaching the skin's depths. By combining architectural techniques, they created a multidimensional presentation that effectively expresses the professionalism of the brand's exclusive new technologies. The original logo was overly complex and had limited communicative power.
Durada del Projècte: The project started in June 2021 in Shanghai and finished in December 2022 in Shanghai.
Flux Operacional: The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations. In the initial stage, the brand's key elements were extracted and simplified, creating a visually appealing presentation that precisely aligns with the brand's core technology.
Crèdits d'Imatges: Photographer Ings, shanghai, 2022