Huong Incense Identitat de Marca, Disenh d'Embalatge per Huy Nguyen Tran

Lo dissènh Huong Incense Identitat de Marca, Disenh d'Embalatge per Huy Nguyen Tran es un laureat autfo estimfo del prestigfo 2026 A' Design Award de Bronze dins la Categoria de Competfo Publicitat.

BronzePublicitat· 2026

Huong Incense Identitat de Marca, Disenh d'Embalatge

per Huy Nguyen Tran

Client : Huong

Laureat del A' Design Award de Bronze dins la Categoria Publicitat

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Colors

Lo Concèpte

A prepaus de Huong Incense Identitat de Marca, Disenh d'Embalatge

Huong es un projècte de marca e d'embalatge per una marca vietnamiana contemporanèa d'encens. Lo disenh reinterprèta lo culte dels ancessors coma un ritual sensorial calm per las generacions joves. Las colors seguisson los Cinc Elements, e l'estructura de l'embalatge es derivada de las Sièis Armonias e de l'ostal tradicional de tres compartiments. L'ensemble compren una bóstia mèstra exagonala, sièis bóstias interioras d'encens, dos supòrts d'encens e de materials imprimits. Un site web complementari nomenat Gap espandís lo meteis sistèma visual, permetent als visitaires d'interagir amb de siloetas ancestralas formadas a partir de lor pròpria ombra.

La Reconoissença

A prepaus del A' Design Award de Bronze

Huong Incense Identitat de Marca, Disenh d'Embalatge a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Huong Incense Identitat de Marca, Disenh d'Embalatge siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Huong Incense Identitat de Marca, Disenh d'Embalatge satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Dimensions e Embalatge: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Etiquetas: Renovative, Original, Respect, Nostalgic, Mythical
Tecnologia de Produccion: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Desaffo de Dissènh: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Recèrca: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Inspiracion: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Durada del Projècte: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Flux Operacional: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
Membres de l'Equipa: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh