Wudang Blessing Identitat Visuala per Yao Wu

Lo dissènh Wudang Blessing Identitat Visuala per Yao Wu es un laureat autfo estimfo del prestigfo 2026 A' Design Award d'Argent dins la Categoria de Competfo Publicitat.

ArgentPublicitat· 2026

Wudang Blessing Identitat Visuala

per Yao Wu

Client : Wudang Mountain Culture and Tourism Development Group Co., Ltd.

Laureat del A' Design Award d'Argent dins la Categoria Publicitat

16,422

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Colors

Lo Concèpte

A prepaus de Wudang Blessing Identitat Visuala

Wudang Blessing es un sistèma d'identitat visuala creat per una marca de torisme cultural. Lo sistèma reïnterprèta de figuras culturalas taoïstas, coma l'Emperaire Zhenwu, los Cinc Dieus de la Riquesa, Fu Lu Shou e la benediccion dels estudis de Taizi Slope, dins un estil illustrat contemporanèu. La tipografia intègra las corbas de las montanhas dins los traches. Los motius son modulars, e los grafismes vectorials s'adaptan de las cartas de visita fins als panèls publicitaris. Dos mòdes de color son prepausats, CMYK per l'estampatge e RGB pels ecrans. Lo sistèma unificat remplaça d'imatges dispersats e sosten los produches, l'embalatge e los mèdias digitals.

La Reconoissença

A prepaus del A' Design Award d'Argent

Wudang Blessing Identitat Visuala a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Wudang Blessing Identitat Visuala siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Wudang Blessing Identitat Visuala es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Aiming at outdated vision, scattered IPs and aging communication of Wudang cultural tourism, we deeply explore Taoist culture, remodel core IP visuals, unify visual standards, establish a full-link visual system with communication plans, and adapt traditional culture to contemporary aesthetics and new media scenarios.
Dimensions e Embalatge: Vector based system with spot colors Typography integrates Taizipo mountain curves Gourd framed golden toad IP and Q style Taoist deities for product development Graphics in AI EPS SVG with 3D models for figurines Outdoor sculptures use fiberglass with UV coating
Etiquetas: Wudang Blessing, Taoist Culture, IP Visual Design, Traditional Culture Activation, Trendy Design, Cultural Tourism Communication, Brand Visual
Tecnologia de Produccion: Vector graphics scale infinitely from business cards to billboards. Typeface integrates mountain curves into stroke design. Patterns are modular for wrapping paper or silk scarves.
Desaffo de Dissènh: Deconstruct traditional symbols with modern design while retaining cultural essence; integrate fragmented IPs into a systematic visual solution to solve communication pain points; empower cultural inheritance and Wudang tourism brand upgrading, setting a model for modernization of traditional culture.
Recèrca: Research included literature review, and interviews with 20 youths. Findings show young people prefer styles balancing cuteness with sophistication, with architectural curves resonating more than structures. Strategies use mountain curves as cultural metaphor, anthropomorphized figures, and low-saturation tones. The system enters daily life through products and digital media, proving traditional culture gains commercial vitality through design.
Inspiracion: Centering on cultural IPs of Wudang Mountain including Zhenwu Emperor, Five Gods of Wealth, Fu Lu Shou and Taizi Slope Study Blessing, this project reconstructs traditional symbols of blessing, study and wealth in a trendy and contemporary artistic way, builds a complete brand visual system and advertising communication plan to realize the youthful and international spread of Wudang traditional culture.
Durada del Projècte: The project started in Beijing in May 2025 and was completed in Beijing in July 2025.
Flux Operacional: Three illustration series have dual color modes CMYK for print and RGB for screen. Flat style maintains sharp lines at any size. System supports applications from stationery to blind boxes to phone wallpapers.
Brevets: /
Membres de l'Equipa: Original designer: Wu Yao
llustration designer: Zhang Yuchen
Illustration designer: Xie Boxing
Illustration designer: Tan Zhen
Graphic designer: Zheng Ziyang
Graphic designer: Tang Wenhu
3D Designer: Liao Hao
Copywriting: Xu Xiaohui
Crèdits d'Imatges: /