Flower to Flora Foncion Principala: Empaquetatge de Tè per Wen Liu and Fang Li

Lo dissènh Flower to Flora Foncion Principala: Empaquetatge de Tè per Wen Liu and Fang Li es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2020

Flower to Flora Foncion Principala: Empaquetatge de Tè

per Wen Liu and Fang Li

Client : Shenzhen Oracle Creative Design Co., Ltd

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

29,906

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #89703

Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Flower to Flora Foncion Principala: Empaquetatge de Tè

Flower to Flora es un design d'empaquetatge per un tè de flors de Xishuangbanna, dins la província de Yunnan, en China. L'illustracion combina un pavon, un arbre de tè fuelhut, de flors localas e una dròlla que viu dins la selva umida. L'escèna mòstra una relacion armoniosa entre las gents e la natura. Las colors de l'illustracion son tiradas dels costumes etnics de Xishuangbanna. La bóstia exteriora es facha de papièr especial negre amb una textura d'arbre e es acabada amb estampatge e brounzatge. La bóstia mesura 340 mm de longor, 120 mm de largor e 240 mm de nautor.

La Reconoissença

A prepaus del A' Design Award d'Argent

Flower to Flora Foncion Principala: Empaquetatge de Tè a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Flower to Flora Foncion Principala: Empaquetatge de Tè siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Flower to Flora Foncion Principala: Empaquetatge de Tè es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Flower to Flora is a flower tea from Xishuangbanna, Yunnan Province. The design combines the unique elements of the peacock, leafy tea tree, flower from Xishuangbanna, and the image of a girl lives in the local rainforest. The design creates a harmonious picture between human and nature. The illustration colour on the design is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration transfers the unique customs of Xishuangbanna.
Dimensions e Embalatge: The outside packaging box dimension is 340mm in length, 120mm in width and 240mm in height.
Etiquetas: Flower，Xishuangbanna，Peacock，Flower Tea, Girl
Tecnologia de Produccion: The design takes into considering the properties of the flower tea. Also, Xishuangbanna is a tropical rain forest area with ancient trees. Therefore the material of the outside box is made of black special paper with tree texture. The outside box uses the technique of printing and bronzing for avoiding mass-producing to go wrong.
Desaffo de Dissènh: Xishuangbanna of Yunnan in China is an ethnic minority habitation area. The local culture of Xishuangbanna is very abundant. Especially the colour of the local people's clothing is various and gorgeous. Therefore I applied the colour element of the local people's clothing on my illustration. The illustration has also applied the aesthetics of modern young consumer group. It provides not only a local feature element but also a modern aesthetics effect.
Recèrca: Tasting tea has become a life attitude in this fast-paced era. The market seems to show up endless varieties of tea. After researching and analyzing the current market, I found that most of the flower tea products on the market are applying the flower as a design element on the packaging. The application of the culture element of Xishuangbanna on my packaging design of the tea product is for producing a greatly difference from existing packaging design of tea product on the market. The application of creative ideas on my design such as using peacock and the national costume is to represent local characteristics of Xishuangbanna. I believe it will provide a strong impression for the consumer. Moreover it presents a unique local culture of Xishuangbanna in the design.
Inspiracion: The peacock is a unique animal in Xishuangbanna, Yunnan, China. The residents in Yunnan regard the peacock as a mascot. I use the peacock as the main element in my design. The peacock in the design combines with the leafy tea trees, local flowers, and the image of a girl who lives in the local rainforest. The design presents a harmonious picture of human and nature.
Durada del Projècte: The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
Flux Operacional: The homogenization of the flower tea on the current market is more serious. The design takes into consideration of making a difference with the existing products on the market. It creates a connotative and storytelling effect on our product. This design uses the Xishuangbanna’s elements which are peacock, tea tree, flower and girl. The idea of applying illustration on the design is to produce an easy-to-understand and impressive result. It provides a more direct and in-depth understanding of products for the consumer. I believe my design of the product will stand out among the current products on the market.
Membres de l'Equipa: Designer：Wen Liu
Designer：Fang Li
Designer：Weijie Kang
Crèdits d'Imatges: Creater Wen Liu, Flower to Flora, 2018
Creater Fang Li, Flower to Flora, 2018
Creater Weijie Kang, Flower to Flora, 2018