Lo dissènh Leman Jewelry Identitat de marca e empaquetatge per M — N Associates es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Argent dins la Categoria de Competfo Grafica.
ArgentGrafica· 2020
Leman Jewelry Identitat de marca e empaquetatge
per M — N Associates
Client : Leman Jewelry Vietnam
Laureat del A' Design Award d'Argent dins la Categoria Grafica
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A prepaus de Leman Jewelry Identitat de marca e empaquetatge
La solucion visuala per la novèla identitat de Leman Jewelry èra un sistèma completament novèl per exhibir lo luxe, lo costat exquisit mas sofisticat e minimal. Lo novèl lògo, inspirat pel processús de trabalh de Leman, lor servici de dessenh d'auta costura, en creant totas las formas de diamant qu'enrabeiran un simbòl d'estela o de brilhança, crèa un simbòl sofisticat e fa tanben ecò a l'efièch brillant del diamant. En seguida, tots los materials collaterals foguèron produits amb detalhs d'auta qualitat per soslinhar e enriquir la luxuositat de tots los elements visuals novèls de la marca.
La Reconoissença
A prepaus del A' Design Award d'Argent
Leman Jewelry Identitat de marca e empaquetatge a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Leman Jewelry Identitat de marca e empaquetatge siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Leman Jewelry Identitat de marca e empaquetatge es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
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Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- When it comes to jewelry industry, Vietnam has been known for a reputation of gold craftsmanship, trading and ignoring retail experience. However, Leman Jewelry stands out as an independent haute couture design brand, which specializes in diamonds. For years, they have been not just shaping up diamond the trading market in Vietnam, but also unlocking a completely new behavior to high-class society by their unique and sophisticated diamond jewelry and trading rarest gemstones.
- Dimensions e Embalatge
- 8cm x 8cm x 10cm, 11cm x 11cm x 10cm, 21.9cm x 5.4cm x 5cm, 22cm x 28cm x 10cm.
- Etiquetas
- leman jewelry, jewerly, visual identity, branding, blue, vietnam, saigon, diamond, gold, ho chi minh city
- Tecnologia de Produccion
- Sculpted embossing special blue foil for logo, shiny metal pin to attach reversed shopping carrier straps. Italian made box packaging, silver hot stamping on texture blue paper. Nickel tag logo on premium velvet jewelry box with changeable inserts could be used for rings, earrings and necklace. Italian made plastic diamond security case with high-quality plastic box. High-quality ribbon with embossed hand writing slogan. Metal shiny lock for gifting. Lacquered deep blue box for jewelry collectors, handmade in Vietnam. Silk printed scarves inspired from logo mark.
- Desaffo de Dissènh
- The most challenging part was production, passing Vietnam import law and quality control, especially most of production was taking part outbound. The production was taking care very carefully to achieve what never happened before in Vietnam. For example, diamond security seal card for investment is one of the first branded one in Vietnam, high-quality like well-know GIA card, where others are still using heat pressed PP cover.
- Recèrca
- The whole creative process is a deep investigation and researching about all aspects of jewelry and gemstone market, internationally and locally. On personal touch, in order to input brand characters and signify Leman among others, the logo crafting process was a complete reflection of Leman design process for every custom creation. The logo was a Leman collection of all diamonds have been working on so far. Beside sophisticated logo mark, all other brand materials are designed based on minimalism to maintain sustainability for the brand as well as create an environment for their creation to shine.
- Inspiracion
- Starting with the most fundamental ring setting shape, the shape which holds the diamonds and glorifies its beauty, the cross setting. We called it the Leman Star, as the sparkle indicates that jewelry brand symbolism, Leman Star is also seen in the center of the letter E in the logotype. Around the Star, there are various types of diamond shapes crafted one by one asymmetrically. The logo grid system based on the inner grid of the round diamond cut, the most common diamond shape.
- Durada del Projècte
- Started April 2018 and officially launched 01 June 2019 in Saigon, Vietnam
- Flux Operacional
- Leman Jewelry first came to us with a requirement of packaging system developing and outstretching a better luxurious, unique & personal system. However, what the brand needs is a total refreshment, in order to meet up its high-standard brand spirit, including reconstructing branding system and solving packaging issue. Resulting a hit to jewelry market, level up Leman Jewelry to be the case study for new wave of business improvement, meeting international professionalism in retail experience. It makes customers more satisfied and expand their market wider locally and internationally.
- Brevets
- Copyrights belong to M — N Associates, 2019.
- Membres de l'Equipa
- Creative Director: Duy — N
Project Manager: M — Lan
Producer : Quan Nguyen
Assistant : Anh Nguyen & Ngan Huynh - Crèdits d'Imatges
- Photographer : Monkey Minh
Photography Assistant : Quyen Phan
Videography : Lam Huynh
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