O design Pop Pop Design de Evento por Tist é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Bronze na Categoria de Competição Design de Eventos e Acontecimentos.

BronzeEvento· 2020

Pop Pop Design de Evento

por Tist

Cliente: Tist

Vencedor do A' Design Award de Bronze na Categoria Evento

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Cores

O Design

Sobre Pop Pop Design de Evento

Pop Pop é um design de evento sazonal de inverno criado para oito lojas duty-free na Coreia. O projeto combina elementos culturais com o espaço de varejo para oferecer mais do que uma experiência de compra. Um tema de Vila do Papai Noel reúne inverno, Natal e presentes, evocando momentos preciosos de viagem. Ilustrações de personagens, animais e árvores são unidas por linhas sobrepostas, de modo que as imagens possam ser lidas como um quebra-cabeça. Iluminação neon-flex, acrílico e fomex são utilizados para acrescentar cor e luz ao espaço arquitetônico branco.

O Reconhecimento

Sobre o A' Design Award de Bronze

Pop Pop Design de Evento conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Pop Pop Design de Evento seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Pop Pop Design de Evento satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.
Dimensões e Embalagem: Neon-flex, Acrylic, Fomex / 8 Lotte Duty Free Shops in Korea
Etiquetas: Winter, Christmas, Jordy, Santa
Tecnologia de Produção: As all three-dimensional productions were linear, we grappled with how to express them. The neon-flex lights were designed to be attached or stand independently by using acrylic and fomex. We concentrated the technology on coloring the white architectural space with various colors and lights.
Desafio de Design: The biggest challenge was to reconstruct the illustrations to fit the different spaces and interior designs of the eight stores. On top of the specified form, we tested and applied everything we could change including materials, size and more.
Pesquisa: Duty Free retail stores have distinct characteristics for the tendency of customer visit compared to the normal retail stores. They tend to make visits targeting a certain period of time (after making a trip reservation) irregularly. Design VMD must consider the decoration of the space and the image of the season together. In addition, we tried spatial experience design, which combined cultural elements with space to deliver more than just shopping experience.
Inspiração: We paid attention that the special purpose of shopping space of Duty Free Shop is where people visit for travel. The motif of Santa Village was an item that could include meanings of the winter, Christmas in the winter, and gifts altogether. The illustration style of the artist in a way like a puzzle helped to express new images.
Duração do Projeto: Nov 2018 ~ Jan 2019, 8 Lotte Duty Free Shops in Korea
Fluxo de Operação: The composition of images consisted of the characters holding gifts, animals and trees. However, the separating lines between the elements were connected or overlapped with each other and they provided a pleasure as if enjoying a puzzle. By recreating or separating various characters, a fresh and different joy was created at where the eyes of customers visiting the shop stayed. To ensure that customers who come to Duty Free Shops with the expectation of travel have greater expectation and enjoyment, the Duty Free Shop was designed to be another route to convey the travel experience.
Membros da Equipa: TIST, Client : Lotte Duty Free and Illustrator : Jordy Van Den Nieubdijk