Taishun City Identidade de Marca por Zhejiang Gongshang University

O design Taishun City Identidade de Marca por Zhejiang Gongshang University é um vencedor altamente estimado do prestigioso 2025 A' Design Award de Bronze na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

BronzeGráfico· 2025

Taishun City Identidade de Marca

por Zhejiang Gongshang University

Cliente: Taishun County People's Government

Vencedor do A' Design Award de Bronze na Categoria Gráfico

14,578

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Cores

O Design

Sobre Taishun City Identidade de Marca

Taishun City é uma identidade de marca concebida para uma cidade. O logótipo é construído a partir de linhas que formam o nome da cidade, criando uma marca moderna e minimalista. O espaço branco no interior do logótipo é tratado como uma área aberta onde podem ser apresentados diferentes símbolos visuais urbanos. A marca pode ser adaptada através de alterações de linha e de forma, pelo que o reconhecimento se mantém forte nas mais diversas aplicações. Os formatos vetoriais permitem que o logótipo seja dimensionado para qualquer tamanho, desde cartões de visita até publicidade exterior. Os materiais de marca impressos utilizam suportes recicláveis e biodegradáveis.

O Reconhecimento

Sobre o A' Design Award de Bronze

Taishun City Identidade de Marca conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Taishun City Identidade de Marca seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Taishun City Identidade de Marca satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Dimensões e Embalagem: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Etiquetas: Culture, innovation, sustainability, inclusiveness,City Brand
Tecnologia de Produção: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Desafio de Design: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Pesquisa: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Inspiração: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Duração do Projeto: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Fluxo de Operação: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Membros da Equipa: Designer: Kan Zhao
Créditos de Imagem: Designer: Zhao Kan