Haiyan Smart Home Competition Identidade de Marca por Zhejiang Gongshang University

O design Haiyan Smart Home Competition Identidade de Marca por Zhejiang Gongshang University é um vencedor altamente estimado do prestigioso 2025 A' Design Award de Bronze na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

BronzeGráfico· 2025

Haiyan Smart Home Competition Identidade de Marca

por Zhejiang Gongshang University

Cliente: Haiyan County People's Government

Vencedor do A' Design Award de Bronze na Categoria Gráfico

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Vencedor de Prémio Verificado

Verificar Estado do Prémio para #152972

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Cores

O Design

Sobre Haiyan Smart Home Competition Identidade de Marca

O Haiyan Smart Home Competition é uma identidade de marca criada para um evento de design cultural e criativo realizado no condado de Haiyan. O visual principal utiliza uma forma tridimensional de casa rotacionada e torcida. A forma em transformação expressa a mudança e a reconstrução da vida doméstica trazidas pela tecnologia inteligente. As cores inspiradas na tecnologia reforçam o tema. Os grafismos foram construídos como arte vetorial, mantendo-se nítidos em qualquer dimensão e torcendo-se em diferentes direções nos diversos meios. As aplicações incluem instalações espaciais, cartazes, broches e canecas.

O Reconhecimento

Sobre o A' Design Award de Bronze

Haiyan Smart Home Competition Identidade de Marca conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Haiyan Smart Home Competition Identidade de Marca seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Haiyan Smart Home Competition Identidade de Marca satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The design stands apart from others by focusing on how smart homes are reshaping lifestyles. Unlike conventional works that emphasize regional traditional culture, this design skillfully integrates elements of technology and home in its visual language. Utilizing a rotating, twisted 3D house form, it not only intuitively conveys the concepts of change and reconstruction but also creates a unique visual impact and sense of fashion through innovative graphic language and tech-inspired color schemes.
Dimensões e Embalagem: Use vector graphics to ensure clarity at various resolutions; ensure unified color management and adopt specific technological color combinations; animations and interactive elements must be compatible with mainstream display devices to ensure smooth transitions between key frames and clearly convey the theme of "transformation".
Etiquetas: Smart home, visual image design, technology and home, reconstruction, twisted extension
Tecnologia de Produção: The design and production process relies on digital tools and 3D modeling technology to achieve the expression of "changing home". In the design implementation, physical objects such as space installations, promotional posters, brooches, water cups, etc. are all made of high-quality materials and precise printing technology to ensure that the visual performance and physical texture meet expectations and achieve seamless integration of digital and physical elements.
Desafio de Design: The greatest challeng is making the design both forward-looking and relatable to the public. External challenges primarily involve ensuring the design concept can be realized through practical production processes, such as material selection, printing, and digital display technologies.
To overcome these challenges, the team do lots of things to ultimately achieving seamless integration between the design concept and its practical application.
Pesquisa: The "Haiyan Smart Home" competition successfully attracted the attention of many people. The event received significant media coverage and widespread dissemination across various sectors. The competition facilitated the signing of cooperation agreements between winning works and local enterprises. It contributed to industrial growth by increasing societal focus on Haiyan and explored new design languages.
Inspiração: Invited by the Haiyan County Government for a project: designing the main visual for the upcoming "Cultural and Creative Competition of Smart Homes" in Haiyan County. The design inspiration stems from observing the continuous innovation in smart home technology and the transformation of home life. The concept of homes in transformation emerges, focusing on how intelligence is reshaping the home experience from within. The competition aims to inspire more people to take part in this competition.
Duração do Projeto: The project started its design phase in February 2023 in Hangzhou, was completed in August 2023, and the official event was held in September 2023.
Fluxo de Operação: The design primarily focuses on visual identity. For instance, in various media, the graphics twist and extend in different directions to form new shapes. To achieve optimal results, it is crucial to maintain the clarity and adaptability of the graphics across various mediums, as well as their alignment with the overarching theme of "intelligence." This can be reinforced through the thoughtful selection of materials and color schemes to enhance the expression of the theme.
Membros da Equipa: Designer: Kan Zhao
Créditos de Imagem: Designer: Kan Zhao