World Cyber Games 2019 Xi'an Festival de Esports por Kenneth Nienhuser

O design World Cyber Games 2019 Xi'an Festival de Esports por Kenneth Nienhuser é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Ouro na Categoria de Competição Design de Eventos e Acontecimentos.

OuroEvento· 2020

World Cyber Games 2019 Xi'an Festival de Esports

por Kenneth Nienhuser

Cliente: Eidetic Marketing

Vencedor do A' Design Award de Ouro na Categoria Evento

104,601

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #93904

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Cores

O Design

Sobre World Cyber Games 2019 Xi'an Festival de Esports

O World Cyber Games 2019 Xi'an é um festival de esports realizado ao longo de quatro dias em um centro de exposições em Xi'an, na China. O evento ocupou 30.000 metros quadrados e reuniu 504 atletas de 33 países. O design baseia-se na forma cúbica do logotipo do evento. Os pontos, as arestas e as faces do cubo foram aplicados ao palco, à sinalização e aos produtos licenciados. Um cubo equilibrado sobre uma de suas arestas foi construído como monumento em LED na praça central. Percursos, palcos e instalações foram planejados para orientar o fluxo de visitantes. A programação incluiu um torneio, uma cerimônia de abertura, um festival de música e um evento de cosplay.

O Reconhecimento

Sobre o A' Design Award de Ouro

World Cyber Games 2019 Xi'an Festival de Esports conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que World Cyber Games 2019 Xi'an Festival de Esports seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. World Cyber Games 2019 Xi'an Festival de Esports cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
Dimensões e Embalagem: Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm
Etiquetas: game, eSports, WCG, World cyber games, festival
Tecnologia de Produção: In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
Desafio de Design: The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
Pesquisa: To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
Inspiração: WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
Duração do Projeto: January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
Fluxo de Operação: The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
Membros da Equipa: Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung