Alexander Chin nisqap 2019 National Card Collection Day Deck Pukllana Kartakunapaq Churana Wasi diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2020 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.
QuriPilluchina· 2020
2019 National Card Collection Day Deck Pukllana Kartakunapaq Churana Wasi
Alexander Chin rurasqa
Mañakuq: Seasons Playing Cards
Pilluchina T'aqapi A' Design Award Quri Premiu Atipaq
Taripasqa Premio Atipaq
#101023 nisqapaq Premio Kayninta TaripayDiseñomanta
2019 National Card Collection Day Deck Pukllana Kartakunapaq Churana Wasi nisqamanta
2019 watapi Suyuntin Karta Huñuy P'unchawpaq Kartakuna huk kuska ruwanapaq churana wasim pukllana kartakunapaq. Kay disiñuqa Marruecos suyupi hatun wasikunamanta yuyaychasqam, intaglio nisqa llaqllasqakunawan, rumipi llaqllasqa ruwaykunata hinaspa geometrico llinphikunata rikch'achispa. Huk k'itipi qillqasqa taripanakuyqa ruwaqta punkuta kichananpaq wahan. Punkuta llavi t'uqu ñanninta huqarispaqa ñawpaq patatam rikuchin. Huk sapaq iskay-ñiqman rirpu, 30 por ciento chhaqasqa kaqwan, huk ukhuta pakan, chaymi rikhurin k'anchayta ukhuman k'anchachiptin. Tukukuy rikuchiypiqa kutipakuq k'anchasqa ñanmi rikukun. Kartakunaqa huqarisqa lliphlli tejado hina ruwaywan llusisqam kachkanku.
Riqsichiy
A' Design Award Quri Premiu nisqamanta
2019 National Card Collection Day Deck Pukllana Kartakunapaq Churana Wasi A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. 2019 National Card Collection Day Deck Pukllana Kartakunapaq Churana Wasi ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. 2019 National Card Collection Day Deck Pukllana Kartakunapaq Churana Wasi munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Diseño Qhipanpi
Prensa Kit
Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.
- Sapaq Kayninkunamanta
- The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
- Tupukuna & P'istuy
- Width 68mm x Depth 22mm x Height 90mm
- Etiquetakuna
- Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
- Ruway Tecnología
- Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
- Diseño Sasachakuy
- The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
- T'aqwiy
- The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
- Kallpachay
- Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
- Llamk'ay Pacha
- Designed in Morocco April 2019
Launched in Chicago, USA October 2019 - Purichiy Puriy
- STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
- Patentekuna
- .
- Huñu Runakuna
- Creative Director: Alexander Chin
Illustration & Design: Alexander Chin - Siq'i Hayñikuna
- Photography: Bryan Aellen
Auspiciasqa
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Astawan T'aqwiy
Tinkisqa Diseñokuna
Kikin categoríamanta premioyuq diseñokunata t'aqwiy, allin kayninman hina akllasqa.
