Chao Xu nisqap Winter Navel Naranja P'isqanakuna diseñon

Chao Xu nisqap Winter Navel Naranja P'isqanakuna diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2020 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2020

Winter Navel Naranja P'isqanakuna

Chao Xu rurasqa

Mañakuq: Caixiao Tian agricultural development pty ltd

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

13,198

Taripasqa Premio Atipaq

#101508 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Winter Navel Naranja P'isqanakuna nisqamanta

Kay diseñoqa organico chakramanta lluqsiq "winter naval" sutiyuq naranjata rikuchinapaqmi. P'isqanakunaqa iskay hatunkayniyuq kartun kahunkunata, willakuy raphita, naranja qarqunapaq sobretapas churan. Winter naval naranjataqa tawa mit'akunaq yakuchasqanmanta qhipallapi pallakunmanmi. Kay ruwaypa sasachakuyninqa naranja yuraq suni wiñay ruwayninwan tawa mit'akunapi imayna sach'a kasqantataq p'isqanapi rikuchinan karqan. Diseño tantaqa Jack hinaspa Beanstalk willakuymanta kallpachasqa siq'ita ruwakurqan, Pachamamawan runawan tantakuypa yuyayninta qhawarichispan.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Winter Navel Naranja P'isqanakuna A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Winter Navel Naranja P'isqanakuna sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Winter Navel Naranja P'isqanakuna mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
Tupukuna & P'istuy: this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm
Etiquetakuna: package design, food package, fruit package, hand drawing
Ruway Tecnología: the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
Diseño Sasachakuy: Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
T'aqwiy: we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
Kallpachay: Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
Llamk'ay Pacha: The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
Purichiy Puriy: we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
Huñu Runakuna: Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu