Jansword Zhu nisqap Utobeera Rurunmanta Serwesa Wanttinankupaq diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2020 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.
FierruPilluchina· 2020
Utobeera Rurunmanta Serwesa Wanttinankupaq
Jansword Zhu rurasqa
Mañakuq: Jansword zhu
Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq
Taripasqa Premio Atipaq
#102296 nisqapaq Premio Kayninta TaripayDiseñomanta
Utobeera Rurunmanta Serwesa Wanttinankupaq nisqamanta
Utobeera nisqaqa huk rurunmanta serwesapaq wanttinankupaq disenom kan. Utobeera sutiqa "Utopia" nisqa rimaymanta hamun, chaymi rikuchin marcapa balorninkunata: kikinchasqa kayta, runa derechokunata, achka rikchaykunata, sapallan kayta hinallataq kuyakuyta. Tawa reqsisqa runakuna arte historiamanta hukmanta rikuchisqa kanku psikodelikoq illustración stylopi: Rene Magritte-p sombreroyoq runan, huk chinapa p'achanwan warmi, Baco (vino diospa), hinallataq unay wata kawsayninmanta chinapa diosnin. Sapa ruruqa original arte lurasqakunapi huk digital ruru rikchaywan rantisqa kashan. Kay disenoqa cyberpunk kawsayman rikch'akun, Pantone llimp'ikunatawan foil apretasqatawan servichikun.
Riqsichiy
A' Design Award Fierru Premiu nisqamanta
Utobeera Rurunmanta Serwesa Wanttinankupaq A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Utobeera Rurunmanta Serwesa Wanttinankupaq sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Utobeera Rurunmanta Serwesa Wanttinankupaq yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Diseño Qhipanpi
Prensa Kit
Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.
- Sapaq Kayninkunamanta
- The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
- Tupukuna & P'istuy
- 50mm*50mm*210mm
- Etiquetakuna
- Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
- Ruway Tecnología
- Pantone color used, foiled press
- Diseño Sasachakuy
- Concept of the illustration
- T'aqwiy
- The trend research of Youngers.
- Kallpachay
- The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
- Llamk'ay Pacha
- The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
- Purichiy Puriy
- The key frame proceeding illustrations.
- Patentekuna
- Copyrights belong to Utobeera and Jansword zhu.
- Huñu Runakuna
- Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang
Auspiciasqa
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