Kristina Pacesaite nisqap Birds and Coffee P'istuykuy Kamay diseñon

Kristina Pacesaite nisqap Birds and Coffee P'istuykuy Kamay diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2021 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2021

Birds and Coffee P'istuykuy Kamay

Kristina Pacesaite rurasqa

Mañakuq: Kavos gurmanai

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#106477 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Birds and Coffee P'istuykuy Kamay nisqamanta

Tukuy imakuna allin p'istuyniyuq kanan tiyan. Kay p'istuyta ruwaspan, kamay yachaqmi yanapan allin kawphi k'uñiq empresata musuq runakunaman chayayta, paykunaqa chaninchanku allinta allin kalidadniyuq kawphita hinaspa yachankutaqmi maymantataq hamusqanta. P'istuypa musuq rikuyninwan, kamay yachaqqa makiwan ruwasqa kawphipa chaninta kallpanchayta munarqan, chayri yaqa tukuy kontinentimanta hamun. Sapa suyumanta pisqukunata rikuchiyta akllaranku paykunaq sumaq kayninkurayku hinaspa makiwan ruwasqahina sientekuyninkurayku. Kraft papelpas hinaspa rikuchiykunaq yana-ch'umpi llimphinkupas chayta ruwanku.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Birds and Coffee P'istuykuy Kamay A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Birds and Coffee P'istuykuy Kamay ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Birds and Coffee P'istuykuy Kamay achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Tupukuna & P'istuy: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Etiquetakuna: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Ruway Tecnología: Digital printing on kraft paper
Diseño Sasachakuy: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
T'aqwiy: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Kallpachay: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Llamk'ay Pacha: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Purichiy Puriy: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Huñu Runakuna: Kristina Pacesaite