Polin Kuyumciyan nisqap Haci Bekir Halva P'akiy diseñon

Polin Kuyumciyan nisqap Haci Bekir Halva P'akiy diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2021 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2021

Haci Bekir Halva P'akiy

Polin Kuyumciyan rurasqa

Mañakuq: Haci Bekir

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

12,103

Taripasqa Premio Atipaq

#109346 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Haci Bekir Halva P'akiy nisqamanta

Haci Bekir huk aswan mawk'a markakunamanta kay pachapi, hatun qhepan yachaywan. Marca sutiqa kikinmanta allin kayniyuq kasqanta, mikhuywan kusikuyta rikuchin, ichaqa ch'aman kay hina mawk'a markaqaqa sasa musuq miraymanqa aypayta. Halva mikhuypa Turco mikhuy ruwaykunapi wiñasqanwan, marcaqa munaran chaymanta allinta rurananta, halva p'akiyninta musuqyachinanta. Musuq ruwaykunapa sanu ichaqa ñawi hap'iq rikch'anakuyninwan llimp'inkunawanpas Haci Bekir marcata yanapan mast'arikunanpaq, marca riqsiyta wiñachinanpaq. Ruway rikch'anakuykunaqa, llimp'inkunapas kimsa halva mikhuypa kaqninkunamanta llañukayninkumantapas inspirasqa kanku.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Haci Bekir Halva P'akiy A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Haci Bekir Halva P'akiy sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Haci Bekir Halva P'akiy yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Tupukuna & P'istuy: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Etiquetakuna: packaging, box, design, patterns, food
Ruway Tecnología: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Diseño Sasachakuy: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
T'aqwiy: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Kallpachay: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Llamk'ay Pacha: The project started in December 2019 and finished in February 2020, in Istanbul.
Purichiy Puriy: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Siq'i Hayñikuna: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.