Brava Design nisqap Labelist Cosmetics Qarapi Qhaway Phallay diseñon

Brava Design nisqap Labelist Cosmetics Qarapi Qhaway Phallay diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2021 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2021

Labelist Cosmetics Qarapi Qhaway Phallay

Brava Design rurasqa

Mañakuq: Labelist Cosmetics

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

25,259

Taripasqa Premio Atipaq

#111621 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Labelist Cosmetics Qarapi Qhaway Phallay nisqamanta

Labelist Cosmetics nisqapa phallayninqa kunan pachapi sectorpa tendenciakunata qhawaspa ruwasqa kachkan. Llamp'u ichaqa ancha k'anchaq llimp'ikuna llamk'achisqa kanku rantikunaqpa yuyayninta hap'inapaq. Kimsa nivelmanta ruraykuna rakiypaq kallpachakusqa: esencial, tratamiento, intensivo nisqakunata phallay, llimp'i, llank'anawan. Chay ruraymi ayparasqa kanku imaymana tintakuna, barnizakuna, p'anqapa laya hinaspa tukuchiykunata churaspa.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Labelist Cosmetics Qarapi Qhaway Phallay A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Labelist Cosmetics Qarapi Qhaway Phallay sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Labelist Cosmetics Qarapi Qhaway Phallay mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Structure, branding and packaging design for Labelist Cosmetics. They have created a new cosmetic brand following the Clear Beauty trend, which includes 9 different cosmetics. The cosmetic line is divided into 3 levels: the essential that any skin needs, the treatment ones (which are the most important for any skin) and the intensives that they do a shock treatment to the skin.
Tupukuna & P'istuy: 60 x 36 x 106 mm
A pre-cut has been set up on one side of the pack so you can unfold the box and see the "how to use" and other information.
Etiquetakuna: cosmetics, packaging, graphic design, clean beauty, slow beauty, beauty, rejuvenating
Ruway Tecnología: 3-ink offset printing on graphic cardboard. A black ink with two Pantone that blend into a gradient (different in each model). Silver stamping (essential and intensive) and gold stamping for treatment. Varnish soft touch on white areas to emphasize softness Iriodin varnish in colored areas. It shines with a pearly dot and touches of glitter that make gradients stronger and more nuanced. The interior is printed in 2 inks (the same two Pantone as on the face).
Diseño Sasachakuy: The biggest challenge was to design a new packaging for a frenetic sector, cosmetics, in which new designs come onto the market almost daily. This fact marked us from the beginning. The goal was to innovate and create an attractive design, but at the same time fulfilling the mission of the project. What was the hardest part of this design activity. Maintain the visual characteristics that the whole marketing team wanted to offer to this new cosmetic line, but with a tight printing budget.
T'aqwiy: In the pre-sale activation this year, this new brand has successfully captured the attention of various international distributors who want to place it on the market.
Kallpachay: The range of colors was chosen to evoke the consumer in a healthier environment. The idea was that when the consumer saw the Hoot product, for example, an explosion of vitamins came to his or her mind. It was decided to make gradients by adding iriodin varnish to give movement to the packaging. Also, the team wanted to give a special importance to the user’s experience. That’s why they mixed the soft touch varnish, which has a soft touch, with the contrast of iriodin which has small glitter particles. The packaging contains a pre-cut that allows the consumer to see the inside without opening it completely.
Llamk'ay Pacha: The project started in July 2019 in Barcelona and finished in August 2020 in Barcelona, and it will be exhibited in sales platforms in November 2020.
Purichiy Puriy: The formulas are minimalist, streamlined with pure and reliable ingredients. The additives are minimal, those necessary to guarantee the maximum effectiveness of each product. They are not tested on animals (cruelty-free) and do not contain the following ingredients considered harmful: SLS, SLES, parabens, formaldehydes, ophthalates or hydroquinone.
Huñu Runakuna: Structure & Graphic Design: Gal-la Termes
Brand Manager: Esperança Figuerola
PR Manager: Marta Rodríguez
Support Designer: Antonio Castilla
Siq'i Hayñikuna: Image #1: Martí Casanellas
Image #2: Martí Casanellas
Image #3: Martí Casanellas
Image #4: Marc Xalabarder
Image #5: Marc Xalabarder