Musa Celik nisqap Beltur Go Mikuna Waqaychana diseñon

Musa Celik nisqap Beltur Go Mikuna Waqaychana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2021 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2021

Beltur Go Mikuna Waqaychana

Musa Celik rurasqa

Mañakuq: Beltur

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

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Taripasqa Premio Atipaq

#112421 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Beltur Go Mikuna Waqaychana nisqamanta

Beltur Go nisqaqa mikuna hinaspa upyana waqaychanam, hatun llaqta parquekunapi servichikunapaq ruwasqa. Mikuna wasichaqa upyana vasupi churakunmi, sorbetetaq wasichanta pasan, chayrayku huk maki sapallanwan mikunapas upyanapas hapisqa kanku. Wasichapa huch'uy k'utisqan kitikuqkuna kicharikunku sarsakunata churanapaq. Mikuna wasichataqmi sapallanpas servichikunman, wichay patapi tenedorwan churasqa. Llapan partekunaqa 350 gramo Bristol papelmanta ruwasqa, offset nisqawan qillqasqa, papelmi plásticota rantin, plásticomanta qhillinta pisichanapaq. Sapa waqaychanaqa pallqa hamun, ch'usaq waqaychanapaq hinaspa apanapaq facil kananpaq.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Beltur Go Mikuna Waqaychana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Beltur Go Mikuna Waqaychana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Beltur Go Mikuna Waqaychana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Tupukuna & P'istuy: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Etiquetakuna: Snack, Take Away, Food Box, On The Go
Ruway Tecnología: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Diseño Sasachakuy: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
T'aqwiy: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Kallpachay: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Llamk'ay Pacha: The project took place between June 2020 and August 2020 in Istanbul.
Purichiy Puriy: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Huñu Runakuna: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Siq'i Hayñikuna: All photos taken by Musa Çelik.