Genki Forest nisqap Burning Tea Rurana Kaq: Upyana Wallqi Q'ipichay diseñon

Genki Forest nisqap Burning Tea Rurana Kaq: Upyana Wallqi Q'ipichay diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2021 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2021

Burning Tea Rurana Kaq: Upyana Wallqi Q'ipichay

Genki Forest rurasqa

Mañakuq: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

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Taripasqa Premio Atipaq

#119725 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Burning Tea Rurana Kaq: Upyana Wallqi Q'ipichay nisqamanta

Qillqasqa Simikuna: "Kanaq Té" nisqaqa huk wallqisqa té upyanapaq q'ipichay diseñom. Wallqiqa PET nisqamanta ruwasqam, hoq'ara chayta ch'usaqta rikuchiq utaq k'ancharaq plastico, mana llakisqa tukunanpaq allin. Qillqasqa unancha yana-yuraq laya, huk quri nina rikch'aq unanchawan ñawpaqinpi churasqa, chaymi rantiykunata askha kaqkunapa qhepanpi ancha rikuykachikun. Marca sutinqa ñawpa Chino gobiernopa qillqasqanpa laya letrakunawan qillqasqa. Wallqiqa 66 mm k'anchayniyoq, 220 mm sayayniyoq kanan tupu. Chawpi k'uchunqa ukhu manaraq aysasqa, aswan facilta hap'inanpaq, hinaspa huk muyu sayana kimsachaq allin sayayta qun. Qhepa llimp'ikunaqa sapa mikhuy laya (sabor) rikuchinku.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Burning Tea Rurana Kaq: Upyana Wallqi Q'ipichay A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Burning Tea Rurana Kaq: Upyana Wallqi Q'ipichay sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Burning Tea Rurana Kaq: Upyana Wallqi Q'ipichay yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
Tupukuna & P'istuy: Width 66mm x Height 220mm
Etiquetakuna: Branding, Packaging, bottle, 3D, water
Ruway Tecnología: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Diseño Sasachakuy: In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
T'aqwiy: We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Kallpachay: Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
Llamk'ay Pacha: The project started in June 2017.
Purichiy Puriy: The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
Huñu Runakuna: Xiaochen Liu
Chu Xu
Siq'i Hayñikuna: Xiaochen Liu