Jimmy Chew nisqap Sogurt With Love and All Things Good Chullunku Yogurt Waqaychana diseñon

Jimmy Chew nisqap Sogurt With Love and All Things Good Chullunku Yogurt Waqaychana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2021 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2021

Sogurt With Love and All Things Good Chullunku Yogurt Waqaychana

Jimmy Chew rurasqa

Mañakuq: Sogurt

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

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Taripasqa Premio Atipaq

#119936 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Sogurt With Love and All Things Good Chullunku Yogurt Waqaychana nisqamanta

Sogurt Kuyaywan hinaspa Tukuy Allin Kaqkunawan nisqaqa, chullunku yogurt helado vasokunapaq waqaychana diseñom kan. Musuq llimphi tullpukuna churasqa kan, marka rimayta asuykachiq, kusisqa hinaspa sumaq kananpaq. Patapi churasqa siq'ikuna sapa allin ruwasqa mikhuy hukchasqamanta hina kaqkunata rikuchin. Qillqasqa, unanchakuna hinaspa churasqa kikin kaqkuna sut'ita rikhurichinku producto willakuykunata, chaywan facil hap'ikunanpaq ñawinchana. Ñawpaq waqaychanapi plástico kirpanaqa, papel kirpanawan tijrachisqa kan. Sapa vasoqa 125 millilitrokunata hap'in hinaspa 74 milímetrokuna kicharisqa kan.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Sogurt With Love and All Things Good Chullunku Yogurt Waqaychana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Sogurt With Love and All Things Good Chullunku Yogurt Waqaychana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Sogurt With Love and All Things Good Chullunku Yogurt Waqaychana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Tupukuna & P'istuy: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Etiquetakuna: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Ruway Tecnología: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Diseño Sasachakuy: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
T'aqwiy: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Kallpachay: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Llamk'ay Pacha: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Purichiy Puriy: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Huñu Runakuna: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Siq'i Hayñikuna: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.