Bold Brands nisqap Baltija Chocolate Collection Misk'i Wrapana diseñon

Bold Brands nisqap Baltija Chocolate Collection Misk'i Wrapana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2021 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2021

Baltija Chocolate Collection Misk'i Wrapana

Bold Brands rurasqa

Mañakuq: Bold Brands

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#122959 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Baltija Chocolate Collection Misk'i Wrapana nisqamanta

Baltija nisqaqa huk chocolate huñuypaq wrapana series, Báltico chiqanpi rantikuq. Sutinqa Lituania rimaymanta hamun, Báltico Qucha nisqamanta, chaymi kay ruwayta yuyaycharqan. Huk k'anchana wasi (faro) hinaspa qucha rikch'aymi Victoriana clásico kaqpi rikch'achisqa, waqru kaq unup kuyuyninta rikuchiq forma-kunawan. Mana ima suyu unanchakuna churasqachu, chaymi kay wrapanaqa mana huk suyullatachu, aswanpas tukuy chiqantam rikuchin. Ukhu q'umir anqas llimphin sumaq rikch'ayta yapan. Cajakuna hinaspa sobrekunaqa raphimanta ruwasqa, offset nisqawan llimphichisqa, hinaspa matte barnizwan chaymanta cobre foil detallekuna churasqawan tukuchisqa.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Baltija Chocolate Collection Misk'i Wrapana A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Baltija Chocolate Collection Misk'i Wrapana ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Baltija Chocolate Collection Misk'i Wrapana achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Tupukuna & P'istuy: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Etiquetakuna: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Ruway Tecnología: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Diseño Sasachakuy: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
T'aqwiy: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Kallpachay: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Llamk'ay Pacha: This project started in January 2020 February and finished 2020 May
Purichiy Puriy: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Huñu Runakuna: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Siq'i Hayñikuna: Photography: Motiejus Gaigalas, Zydrunas Slajus