Dennis Furniss nisqap Pepsi Culture Wakin Kutilla Lluqsimuq Upyana Latakuna Huñu diseñon

Dennis Furniss nisqap Pepsi Culture Wakin Kutilla Lluqsimuq Upyana Latakuna Huñu diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2021 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.

QuriPilluchina· 2021

Pepsi Culture Wakin Kutilla Lluqsimuq Upyana Latakuna Huñu

Dennis Furniss rurasqa

Mañakuq: Pepsi

Pilluchina T'aqapi A' Design Award Quri Premiu Atipaq

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Taripasqa Premio Atipaq

#123071 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Pepsi Culture Wakin Kutilla Lluqsimuq Upyana Latakuna Huñu nisqamanta

Pepsi Culture nisqaqa huk wakin kutilla lluqsimuq latakuna huñum, Mexico suyupi huk misk'i upyana marcapaq ruwasqa. Kay huñuqa suqta huñunapaq latakunayuqmi, sapa latataq huk Mexico llaqtatam riqsichin. Sapa llaqtapa willakuyninkuna, kawsay yachayninkuna, arte ruwayninkuna ima siq'isqa dibujokunaman tikrasqa kanku, chaykunapi ñawpa pachamanta kawsay unanchakuna kunan pacha diseño ruwaywan huñunakunku. Sapa lataqa aluminiomanta ruwasqam, 12 onza upyanata hap'in, hinaspa alto definición nisqa offset imprentawan tukusqa kachkan. Latakunaqa sapanka rantikunku, llapallankutaq huk huñuta ruwaspa sapa suyu kitipi kawsaypa hukniraykayninta riqsichinku.

Riqsichiy

A' Design Award Quri Premiu nisqamanta

Pepsi Culture Wakin Kutilla Lluqsimuq Upyana Latakuna Huñu A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Pepsi Culture Wakin Kutilla Lluqsimuq Upyana Latakuna Huñu ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Pepsi Culture Wakin Kutilla Lluqsimuq Upyana Latakuna Huñu munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Tupukuna & P'istuy: 12 Oz Cans, sold individually as a series.
Etiquetakuna: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Ruway Tecnología: High definition offset printing on alluminum
Diseño Sasachakuy: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
T'aqwiy: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Kallpachay: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Llamk'ay Pacha: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Purichiy Puriy: Not applicable
Patentekuna: Not applicable
Huñu Runakuna: PepsiCo Design Latin America
Siq'i Hayñikuna: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.