Shawn Goh Chin Siang nisqap The Taste of Heritage Usqhay Kaphiy diseñon

Shawn Goh Chin Siang nisqap The Taste of Heritage Usqhay Kaphiy diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2021 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2021

The Taste of Heritage Usqhay Kaphiy

Shawn Goh Chin Siang rurasqa

Mañakuq: Hai Soon Leong Sdn. Bhd

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#123769 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

The Taste of Heritage Usqhay Kaphiy nisqamanta

Kay ruwayqa allichaqpa qhipan kawsaynimmanta kallpachasqa karqan – huk ayllu negocio miraymiramanta miraymirayaman. Malliyta waqaychaspa pasanapaqmi 'Herenciaq Mallin' nisqa ruruta lluqsichirqan. Malasya turismoq simbolon hinam kaptinpas, ruwaqqa pachaq kawsay waqaychaypa hamut'ayninta yuyaycharqan, allichaqpa hamut'ayninkuna churaspa, imaymana ayllukunaq unay kawsayninkuta ruwaypi huñuchispa, aswan achkha runas Malasya kawsayta entiendenanpaq hinaspa Malasya Artemanta khuyakuqta kananpaq.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

The Taste of Heritage Usqhay Kaphiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. The Taste of Heritage Usqhay Kaphiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. The Taste of Heritage Usqhay Kaphiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Tupukuna & P'istuy: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Etiquetakuna: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Ruway Tecnología: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Diseño Sasachakuy: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
T'aqwiy: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Kallpachay: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Llamk'ay Pacha: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Purichiy Puriy: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Patentekuna: -
Huñu Runakuna: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Siq'i Hayñikuna: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.