Yuchen Han nisqap Zhen Hao E Allqu Mikhuna Envoltura diseñon

Yuchen Han nisqap Zhen Hao E Allqu Mikhuna Envoltura diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2022 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2022

Zhen Hao E Allqu Mikhuna Envoltura

Yuchen Han rurasqa

Mañakuq: Ningbo Xuanmengzhi Trading Company Ltd.

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

9,472

Taripasqa Premio Atipaq

#126938 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Zhen Hao E Allqu Mikhuna Envoltura nisqamanta

Zhen Hao E nisqaqa allqu mikhunapaq chaymanta allqu mikhuchikunapaq envoltura series kan. Kay diseñoqa China llaqtapa kawsayninmanta hap'ikun, allqukunata ñawpaq pacha inkakuna hina rikuchispa, imaymana watayuqkuna kasqankuta. Chinapiqa, allquyuqkunataqa "sirvientekuna" hina willanku, paykunaqa uywasninkuta servichkanku nispa, chaymi kay yuyayqa dibujokunata hunt'an. Cartoon allqu personajekunaqa hatun-uchuy tamañota rikuchinku, uchuy allqukunata chawpi hatun allqukunamanta rakispa. Sapa laya color allqu mikhunata mikhuchikunamanta t'aqan, chaynapi tukuy imapas sut'illaña reqsikunanpaq. Reciclado papel, corrugado papel chaymanta aluminio foil wayaqakuna servichikunku.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Zhen Hao E Allqu Mikhuna Envoltura A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Zhen Hao E Allqu Mikhuna Envoltura sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Zhen Hao E Allqu Mikhuna Envoltura yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Tupukuna & P'istuy: 28.5*21cm
20*30cm
20*36cm
23*40cm
Etiquetakuna: Dog food, Oriental style, Package Design, Cartoon Dog
Ruway Tecnología: Recycled paper, corrugated paper, aluminium foil bag.
Diseño Sasachakuy: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
T'aqwiy: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Kallpachay: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Llamk'ay Pacha: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Purichiy Puriy: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.