Dimitri Lociks nisqap Grassy Premiados Kaphi Wankuchana diseñon

Dimitri Lociks nisqap Grassy Premiados Kaphi Wankuchana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2022 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2022

Grassy Premiados Kaphi Wankuchana

Dimitri Lociks rurasqa

Mañakuq: Grassy Caffè

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

27,497

Taripasqa Premio Atipaq

#128993 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Grassy Premiados Kaphi Wankuchana nisqamanta

Grassy Premiados kaqmi Brasil suyupi allin kaphipaq huk wankuchana ruwasqa. Kay wankuchanaqa organiko chaymanta modular sanmpakunayuq, mahogany muhukunamanta, kaphi ruruchakunamanta chaymanta Brasil modernista wasi ruwaykunap wistuchasqankunamanta hamusqa. Kay modular kaqqa allinta huk pataman huk wankuykunata chaymanta añitunapipas sumaqta rikuchiyta atin. Kay wankuchanaqa kartunmanta ruwasqa, matte laminaciónwan, ruphayniyuq sellowan chaymanta huk llimphilla printingwan. Kaphiqa huk plastiku wayaqapim churasqa huk valvewan, chaymi ruruchakunata oxígenomanta amachan. Huk metaliku pilkumanta ruwasqa adhesivo qillqaqa wankuchanata wisq'an chaymanta imayna ruwasqa willakuykunata apamun, chaymi utqaylla pisi qullqiwan kikinchachiyta atichin.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Grassy Premiados Kaphi Wankuchana A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Grassy Premiados Kaphi Wankuchana ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Grassy Premiados Kaphi Wankuchana achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Tupukuna & P'istuy: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Etiquetakuna: package, Brazilian coffee, biomimetic, bio design,
Ruway Tecnología: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Diseño Sasachakuy: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
T'aqwiy: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Kallpachay: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Llamk'ay Pacha: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Purichiy Puriy: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Huñu Runakuna: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Siq'i Hayñikuna: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.