Stora Enso China Packaging nisqap Gregory Donut Donut Waqaychana diseñon

Stora Enso China Packaging nisqap Gregory Donut Donut Waqaychana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2022 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2022

Gregory Donut Donut Waqaychana

Stora Enso China Packaging rurasqa

Mañakuq: Stora Enso China Packaging

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

12,745

Taripasqa Premio Atipaq

#130936 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Gregory Donut Donut Waqaychana nisqamanta

Gregory Donut nisqaqa, apakuq mikhunapaq rantikuq donutkunapaq papamanta ruwasqa waqaychana kaqmi. Tukuy rikuriq papaqa mikhunawan tupanapaq allin kaqmi. Sleeve nisqaqa sinchi kallpayuq FBB papamantam ruwasqa, yakuwan ruwasqa mate varnizwan qillpasqa, chayqa tintata waqaychan, hinaspa mikhunapaq allin soya tintawan qillqasqa kachkan. Isqun chunka graduspi muyuq ruwaynin waqaychaqman utqhaylla q'ipiwan ruwayta atinanpaq yanapan, chaymi waqaychanataqa pallqa kaqllapi apakuyta atin. Sapa q'ipiqa suqta donutkunata huntachin, hinaspa iskay sleeve maquinchana hatunniyuqkunam suqta otaq chunka iskayniyuq donutkunapaq allin kanku. Yana anqas graficokuna donutwan trigowan rikch'arichisqakuna, wamp'uq runakunaq kawsayninta yuyarichin.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Gregory Donut Donut Waqaychana A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Gregory Donut Donut Waqaychana sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Gregory Donut Donut Waqaychana mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
Tupukuna & P'istuy: Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging
Etiquetakuna: Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
Ruway Tecnología: All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format.
Diseño Sasachakuy: Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements.
T'aqwiy: In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture.
Kallpachay: Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
Llamk'ay Pacha: The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
Purichiy Puriy: All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
Patentekuna: Structure utility model patent copyright belongs to Stora Enso China Packaging
Huñu Runakuna: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li