Tsingtao Brewery Culture Media Co., Ltd. nisqap Tsingtao Beer Primary Function: Sirwisa Suñay Qullqa Wakichiy diseñon

Tsingtao Brewery Culture Media Co., Ltd. nisqap Tsingtao Beer Primary Function: Sirwisa Suñay Qullqa Wakichiy diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2022 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2022

Tsingtao Beer Primary Function: Sirwisa Suñay Qullqa Wakichiy

Tsingtao Brewery Culture Media Co., Ltd. rurasqa

Mañakuq: Tsingtao Brewery Culture Media Co.,Ltd.

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

27,650

Taripasqa Premio Atipaq

#132955 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Tsingtao Beer Primary Function: Sirwisa Suñay Qullqa Wakichiy nisqamanta

Tsingtao sirwisaqa huk suñay qullqan, kay marcap 120 watanpaq ruwasqa. Kay wakichiyqa kimsa mawka Pilsner sirwisata waqaychan, Qingdao llaqtap sumaq wasi ruwasqankunapi hina rurasqa. Siq'iqa llaqtapi reqsisqa sayaykunata marcap kawsayninwan huñun, marcap chay kitip kawsayninwan tinkuyninta rikuchispa. Hawa qullqaqa iskaynin ladunman kicharikun, kay kuyuyqa lúpulop t'ikayninmanta hamun, chaymi sirwisap huk ruwaqnin. Sirwisakunaqa qullqa kicharikuptin rikurin. Espesial papelmi llamk'achikun, ruwaymantaq UV llimp'iy, q'uñi sillkuy, hinaspa p'atay hamun.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Tsingtao Beer Primary Function: Sirwisa Suñay Qullqa Wakichiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Tsingtao Beer Primary Function: Sirwisa Suñay Qullqa Wakichiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Tsingtao Beer Primary Function: Sirwisa Suñay Qullqa Wakichiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
Tupukuna & P'istuy: Width 276mm x Depth 90mm x Height 286mm
Etiquetakuna: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Ruway Tecnología: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Diseño Sasachakuy: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
T'aqwiy: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Kallpachay: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Llamk'ay Pacha: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Purichiy Puriy: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Huñu Runakuna: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu