Luo Heng nisqap Wuliang Image Primary Function: Tragu Aqtusqa diseñon

Luo Heng nisqap Wuliang Image Primary Function: Tragu Aqtusqa diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2022 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2022

Wuliang Image Primary Function: Tragu Aqtusqa

Luo Heng rurasqa

Mañakuq: Laboratory and Hopeful

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

17,668

Taripasqa Premio Atipaq

#133952 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Wuliang Image Primary Function: Tragu Aqtusqa nisqamanta

Wuliang Image nisqaqa huk tragu aqtusqa kamachiymi, huk Chinu Baijiu suti tragupaqmi ruwakurqa. Kay puñuq hina rikch'ayninqa Ming Dynastía nisqa Killa puñuqmantam hamun, hunt'a killata hinallataq huñunakuy yuyayta rikuchinmi. Q'iwiq siq'ikunawan yaku qhaqchu marka siq'ikunawanmi puñuqta seda hina k'uyun. Vidriomanta kurkunqa aqu wayrawan llamk'asqam, huk relieve rosa quri sut'ichaqta apan, chaymi puñuqpa umanqa huk mate metal electroplating llamk'aywanmi ruwakun. Cajanqa escarchasqa quri acrílicomantam ruwakun, relieve metalwan hinallataq q'uñi sut'ichaywan. Chay rikch'aq allpa qara siq'iqa sinchi hinallataq sumaq hap'iyta yanapanmi.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Wuliang Image Primary Function: Tragu Aqtusqa A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Wuliang Image Primary Function: Tragu Aqtusqa ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Wuliang Image Primary Function: Tragu Aqtusqa achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Tupukuna & P'istuy: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Etiquetakuna: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Ruway Tecnología: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Diseño Sasachakuy: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
T'aqwiy: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Kallpachay: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Llamk'ay Pacha: The project started in September 2021 in Torino and finished.
Purichiy Puriy: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Huñu Runakuna: Luo Heng
Siq'i Hayñikuna: Luo Heng