Blackandgold Shanghai nisqap Plant Selected Upyanapaq Envolturachay diseñon

Blackandgold Shanghai nisqap Plant Selected Upyanapaq Envolturachay diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2022 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2022

Plant Selected Upyanapaq Envolturachay

Blackandgold Shanghai rurasqa

Mañakuq: Yili Group

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#134253 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Plant Selected Upyanapaq Envolturachay nisqamanta

Plant Selected nisqaqa, sacha kaqmanta ruwasqa upyanakunapaq envolturachaymi kachkan. Wisllan PET nisqa botellam, mate qara laqrasqa, 60 mm kinrayniyoq, 60 mm ukhunniyoq, 177 mm sayayniyoqmi. Q'omer llimp'iqa soya upyanapaqmi apaykachasqa, anqas llimp'itaq abena upyanapaq. Sutin qillqasqam hatun graffiti stiluyoq inglés qillqaywan, sunqu chuyachasqa qori soya muhukuna otaq abena muhukuna qillqa uknkunaman tinkichisqa. Tukuy llimp'iyoq qhipa pachaqa anchata sinchi llimp'i kaqllatam ruwan estanteria patapi. Produkto allinkunataq uraykunapi churasqa, ranticha runakunaman willanapaq.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Plant Selected Upyanapaq Envolturachay A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Plant Selected Upyanapaq Envolturachay sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Plant Selected Upyanapaq Envolturachay mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Tupukuna & P'istuy: Width 60 mm x Depth 60 mm x Height 177 mm
Etiquetakuna: Packaging, plant-based Beverage, plant milk, China
Ruway Tecnología: PET bottle covered with Matte film
Diseño Sasachakuy: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
T'aqwiy: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Kallpachay: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Llamk'ay Pacha: The project started in September, 2020 and the product is launched in March, 2021
Purichiy Puriy: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Patentekuna: All photos and video credits to blackandgold Shanghai, 2022.
Huñu Runakuna: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN