Jie Yang nisqap Sugar of Wagu Mishki Wagu Envoltura diseñon

Jie Yang nisqap Sugar of Wagu Mishki Wagu Envoltura diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2022 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2022

Sugar of Wagu Mishki Wagu Envoltura

Jie Yang rurasqa

Mañakuq: Decelent

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

12,122

Taripasqa Premio Atipaq

#136068 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Sugar of Wagu Mishki Wagu Envoltura nisqamanta

Wagu mishkip envolturan, Hubei, China llaqtapi, amaranto muhumanta ruwasqa kawsay mishkipaq disenasqa kan. Kay mishkiqa Tujia runakunap llaqtan mikhunanmi. Sinchi papel qara kikin lantumanta imprentasqa, chaymantataq uturunkuman rikchakuq puchuykachasqa, mishkikunataq k'anchariy wiksapi hap'isqa kachkan. Llapan llimp'ikunaqa Tujia brocado dibuhukunamanta hamun, kaykunataq kawsay qura yurakunamanta horqusqa. Kay kawsay llimp'ikunaqa huk wata qhipaman ch'akiyta qallarin, chayrayku envolturaqa kawsayman kutinampaq kan. Disenoqa, aslla llaqtakunapi kikin mikhuykunata astawan runakunaman rikch'anachiy munaywan ruwasqa kachkan.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Sugar of Wagu Mishki Wagu Envoltura A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Sugar of Wagu Mishki Wagu Envoltura sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Sugar of Wagu Mishki Wagu Envoltura mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
Tupukuna & P'istuy: Length: about 15cm width: About 8cm height: About 20cm
Etiquetakuna: Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
Ruway Tecnología: After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
Diseño Sasachakuy: The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
T'aqwiy: This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
Kallpachay: The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
Llamk'ay Pacha: The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
Purichiy Puriy: The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
Huñu Runakuna: JieYang