BrandBase nisqap WineStax Sikllaykunapaq Vino Churana diseñon

BrandBase nisqap WineStax Sikllaykunapaq Vino Churana diseñonqa Yanuna Llamkana Kamay Atipanakuy T'aqapi 2022 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiYanuna Llamkana· 2022

WineStax Sikllaykunapaq Vino Churana

BrandBase rurasqa

Mañakuq: BrandBase B.V.

Yanuna Llamkana T'aqapi A' Design Award Qullqi Premiu Atipaq

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Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

WineStax Sikllaykunapaq Vino Churana nisqamanta

WineStax kaqmi huk sikllaykunapaq vino churana, wasipi llamkanapaq wakichisqa. Sapa huchuy churanaqa sapallanmi, kimsa botellakama hapin. Chay churanakunaqa metal wataywanmi hukllachasqa, chaymi tinkichkusqankuqa mana rikchakunchu, kay churanataqmi chunka churanakama miraykachiyta atikun. Huk churanaqa iskay kimsantin suqta kuchuyuq rikchaykunawan huk tinkichiq takarpuwanmi, kayqa iskaynin puntanpi wistuchasqa, makillawanmi kuska torniyllasqa. Chay suqta kuchuyuq rikchaykunam kay churanaman llampu hinaspa sumaq qawariyta qun. Kay miraykachina churanaqa achka rikchaq wasikunaman hinaspa achka utaq pisi huñusqa vinokunaman tupachiyta atin.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

WineStax Sikllaykunapaq Vino Churana A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. WineStax Sikllaykunapaq Vino Churana ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. WineStax Sikllaykunapaq Vino Churana achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: WineStax is a wine rack which adapts to the user's needs and space. One unit carries up to three bottles and can be easily expanded up to ten units. Thanks to this expansible system every user has the freedom to tailor the wine rack to their interior while the product gives a subtle highlight to the wine collection. The racks connect with metal clips therefore the joints are unnoticeable. The hexagonal shapes give an ethereal and sophisticated appearance to the product.
Tupukuna & P'istuy: Packaging size: 20,5 x 20,5 x 2,5 cm
Packaging weight: 334 g
Product size:19,5 x 19,5 x 16 cm
Product weight: 264 g
Etiquetakuna: Winestax, stackable, wine rack, home decor, kitchen accessory,
Ruway Tecnología: The product has 4 main parts: 2 pieces of triple-hexagonal elements, a connecting pole with screw thread on both ends and additional metal clips which ensure the connection between the units.
Diseño Sasachakuy: The aim was to create a compact but expandable wine rack system while keeping the material usage and the productional costs low. During the research phase the goals have been expanded by including high aesthetic values and reduced packaging size. The purpose of these goals is to develop an affordable designer item and taking care of the sustainable aspects of the product.
T'aqwiy: During explanatory and trend research the focus point was to bring alive our vision: creating a highly engaged, innovative home accessory which answers to a specific demand and its positioning in a hidden market gap. Our analysis focused on identifying everyday needs in our environment that haven't been fulfilled yet, and this process led us to the idea of a collectible and extendible wine rack.
Kallpachay: The initiative of this project was to develop an innovative product for retail promotions to achieve driving repeat purchase behavior by making it highly collectible. This core idea has manifested in a useful home accessory, called WineStax. Each product is an independent unit with three bottle racks, but the units can be easily connected to each other. Therefore the system allows the user to expand his WineStax almost endlessly and this stackable wine rack can easily fit into any household.
Llamk'ay Pacha: The project started in 2020 and the final product has been launched on the dutch market in September 2021.
Purichiy Puriy: The product packaging contains a pole with threaded ends, two triple-hexagonal elements and the unit connecting clips. In the centre point of the hexagonal shapes there's a threaded hole. Simply screw the hexagonal elements to the end of the poles by hand and lay the bottles in the hexagonal shapes. Assemble another unit, place it next to the first one, align the hexagonal sides and pinch them together with the clips. The rack can be extended in length and height by further units.
Patentekuna: Copyrights: BrandBase, Mr. G.P. Alberts, 2021
Huñu Runakuna: Director: Paul Alberts
Chief Operations Director: Inge Overtoom
Commercial Director: James Rankin
Creative director: Jesse Post
Strategy director: Klaas Engelsma
Digital Director: Wouter Hogeland
Innovation producer: Michiel Haverlag
Designer: Jeroen Coert
Designer: Rebeka Pakozdi
Traffic manager: Wim de Roos
Operations manager: Mark Edwards
Account manager: Miles Rankin
Administrator: Stephan Kraak
Project manager: Anne Gombert
Project manager: Renske Dilven