Jin Zhang nisqap Jinlongquan Sirwisa P'akiy Ruway diseñon

Jin Zhang nisqap Jinlongquan Sirwisa P'akiy Ruway diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2022 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2022

Jinlongquan Sirwisa P'akiy Ruway

Jin Zhang rurasqa

Mañakuq: InBev jinlongquan beer (Hubei) Co., Ltd

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

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#138718 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Jinlongquan Sirwisa P'akiy Ruway nisqamanta

Jinlongquan sirwisa maskakun paqarichiy huk chawpi chaymanta hatun chaniyuq ruruta, chaywanmi atikunman markapa unay historianta willayta, chaynallataqmi rantiqkuna allin calidadta sintikunanku; diseñadorkunaqa llamk'achinkuuchu misk'i ilustracionkunawan lúpulota, trigomanta espigas nisqakunata, qurupaq vino barrileskunata, sirwisata, yaku pukiokunata huk elementoskunata ima siq'ita, chayraykum p'akinaqa tarikun sinchi sirwisa industriapa atributunwan; aswan importantes kaqtaq, ilustracionkunaqa churakun China dragónmanta esculturaqa marka simbolon kasqanta Jinlongquan destileriapa ñawpa sitiompi 1978 watapi, logopa qillqanpa musuq ruwayninwan chaymanta marca pukaawan, ruwaspa sinchi marca reconocimientota.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Jinlongquan Sirwisa P'akiy Ruway A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Jinlongquan Sirwisa P'akiy Ruway ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Jinlongquan Sirwisa P'akiy Ruway achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
Tupukuna & P'istuy: 80*250mm（jar）
Etiquetakuna: Beer, Jinlongquan, SANBU, Wuhan packaging design
Ruway Tecnología: The bottle is made of iron
Diseño Sasachakuy: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
T'aqwiy: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Kallpachay: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Llamk'ay Pacha: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Purichiy Puriy: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Patentekuna: InBev jinlongquan beer (Hubei) Co., Ltd
Huñu Runakuna: Designer: Jin Zhang
illustration: Jin Zhang