Jie Yang nisqap Alpine Sprout Q'umir T'ika Puqllanapaq Wayqaña diseñon

Jie Yang nisqap Alpine Sprout Q'umir T'ika Puqllanapaq Wayqaña diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2022 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2022

Alpine Sprout Q'umir T'ika Puqllanapaq Wayqaña

Jie Yang rurasqa

Mañakuq: Decelent

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

13,811

Taripasqa Premio Atipaq

#140005 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Alpine Sprout Q'umir T'ika Puqllanapaq Wayqaña nisqamanta

Alpine Sprout nisqaqa Wufeng llaqtapi, Hubei suyupi, China nacionpi wiñaq alpine q'umir t'ikapaq wayqaña disiñom. Kay t'ikaqa hatun urqukunapi hinaspa qaqakunapi wiñan, chaymi rap'inkunata pallayqa sasa kan. Wasa qhawarina wayqañapa hawanpiqa wiksu urqukunaq hinaspa hatun rimana qillqasqa (China calligraphy) ricch'aynin rikhurin, chaymi sasa wiñananpaq pachata hinaspa t'ika pallaqkunaq llamk'ayninta rikuchin. Wayqañaq kinraynimpiqa wichq'asqa hinaspa uraykusqa dibujom kachkan, chaymi ñawpa "tea horse road" ninku chay ñanta yuyarichin. Wayqañaq hawan cartonmanta ruwasqa, imataq mikhuchikuq, chaymi ukhupi papelmanta wayqacha t'ikata hap'in.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Alpine Sprout Q'umir T'ika Puqllanapaq Wayqaña A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Alpine Sprout Q'umir T'ika Puqllanapaq Wayqaña sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Alpine Sprout Q'umir T'ika Puqllanapaq Wayqaña mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.
Tupukuna & P'istuy: The outer package is 100 mm thick, 350 mm long and 350 mm wide.
Etiquetakuna: Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit
Ruway Tecnología: Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.
Diseño Sasachakuy: 1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color.
2.Finally, the problem is solved by repeated printing.
T'aqwiy: This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.
Kallpachay: Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.
Llamk'ay Pacha: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.
Purichiy Puriy: Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.
Huñu Runakuna: JieYang