Wolkendieb Design Agency nisqap Koch's Meerrettich Marca Musuqyachiy diseñon

Wolkendieb Design Agency nisqap Koch's Meerrettich Marca Musuqyachiy diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2022 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2022

Koch's Meerrettich Marca Musuqyachiy

Wolkendieb Design Agency rurasqa

Mañakuq: KOCHS Meerrettich & Feinkost GmbH

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#140491 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Koch's Meerrettich Marca Musuqyachiy nisqamanta

"Saphimanmi kutirisunchik" nisqaqa kunanqa mikhuna ruwayta atipachkan. Ñawpa pacha saphi mikhuykuna, rábano picante hina, kunanqa ancha munasqa kanku. Marcata qatuykunapi kawsarichinapaq, Wolkendieb Kochs marcap rikch'ayninta chaymanta paquetekunap huñunta musuqmanta qallarirqa. Logotaqa kunan pachamanmi tikrarqaku, aswan kallpasapa hinaspa aswan rikukuq kananpaq. Musuq ruwayqa rikuchin mana rurasqa natural ingredientekunata, chaymanta ch'uya recetakunata mana yapaykuna nitaq waqaychaykuna kaqtin. Musuq chakramanta rantiqman chiqan: chiqamanta, mana sasachu hinaspa khuyaywan rurasqa!

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Koch's Meerrettich Marca Musuqyachiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Koch's Meerrettich Marca Musuqyachiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Koch's Meerrettich Marca Musuqyachiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Tupukuna & P'istuy: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Etiquetakuna: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Ruway Tecnología: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Diseño Sasachakuy: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
T'aqwiy: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Kallpachay: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Llamk'ay Pacha: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Purichiy Puriy: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Huñu Runakuna: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen