Izabela Jurczyk nisqap Bethru Pichay Rakikuna Waqaychana diseñon

Izabela Jurczyk nisqap Bethru Pichay Rakikuna Waqaychana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2022 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2022

Bethru Pichay Rakikuna Waqaychana

Izabela Jurczyk rurasqa

Mañakuq: Bethru

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

14,126

Taripasqa Premio Atipaq

#140558 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Bethru Pichay Rakikuna Waqaychana nisqamanta

Bethru nisqaqa, wasi pichanapaq huk rakichana diseñom, chiqta hap'inakunawan (tablets) hinaspa askha kutipaq servichikuna spray botellawan ruwasqa. Chiqta hap'inakunaqa 93 porsiento kawsay kaqkunamanta ruwasqa, vegan kaspa, animalkunata mana ñak'arichispa, mana microplastikuyuq kanku. Sapa chiqta hap'inaqa yaku wasipi chulluchikun, hinaspa 300 mililitro pichana yakuta ruwan. Spray botellataqa huk kutilla rantikun, chaymantataq askha kutipaq servichikun, chaywanmi plastiko qhepakuyta pisiyachin. Chiqta hap'inakunaqa papelpi maytusqa kanku, cajakunataqmi wakmanta servichikuq papelmanta ruwasqa. Waqaychanaq llimp'inkuna hinaspa rikch'aynin, pachamamamanta hap'ikusqa kanku.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Bethru Pichay Rakikuna Waqaychana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Bethru Pichay Rakikuna Waqaychana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Bethru Pichay Rakikuna Waqaychana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.
Tupukuna & P'istuy: printing on bottle
Technical projection showing white underprint
Pantone: 1225C, 292C, 191C
flow-packs
Technical projection of flow-packs.
Pantone: 1225C, 292C, 191C

individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm
Pantone: 1225C, 292C, 191C
embossing, white printing

individual bottle band - multi surface / glass / bathroom
Technical projection
CMYK

leaflet
Technical projection.
Pantone solid uncoated 292U
embossing

shipper box / 698 x 659 mm
Technical projection
white printing
Etiquetakuna: packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable
Ruway Tecnología: The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.
Diseño Sasachakuy: The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.
T'aqwiy: We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.
Kallpachay: Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.
Llamk'ay Pacha: The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market
Purichiy Puriy: BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.
Huñu Runakuna: brand concept: Rui Bento
visual design concept: Izabela Jurczyk
graphic design: Studio Design
production of photos and film: Robert Przybysz
Siq'i Hayñikuna: Image #1: Photographer Robert Przybysz
Image #2: Photographer Robert Przybysz
Image #3: Photographer Robert Przybysz
Image #4: Photographer Robert Przybysz
Image #5: Photographer Robert Przybysz
Video: Robert Przybysz
pdf: studio design