Yunlin Dai, Chenchen Li and Ruidong Hua nisqap Shuang Gou Sheng Fang Trago Machuyachiq Ujyaqkunapaq Wanp'uy diseñon

Yunlin Dai, Chenchen Li and Ruidong Hua nisqap Shuang Gou Sheng Fang Trago Machuyachiq Ujyaqkunapaq Wanp'uy diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2023 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2023

Shuang Gou Sheng Fang Trago Machuyachiq Ujyaqkunapaq Wanp'uy

Yunlin Dai, Chenchen Li and Ruidong Hua rurasqa

Mañakuq: Jiangsu Shuanggou Distillery Co., Ltd

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

19,553

Taripasqa Premio Atipaq

#141984 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Shuang Gou Sheng Fang Trago Machuyachiq Ujyaqkunapaq Wanp'uy nisqamanta

Shuang Gou Sheng Fang nisqaqa, Chinapi ruwasqa tragopaq wanp'uy diseñom kachkan. Kay wanp'uypi iskay t'aqasqa purunkuna kachkan. Sichum uraman kaq purunpi, 68 porsientuyoq alcoholwan tragom kachkan, hinaspa hatun uraman kaq purunpi, mediano kallpayoq tragom kachkan. Sapa purunta sapallanpi ujyayta atiwaq, utaq iskay tragokunata k'uskaspa ñawpaqmanta mishk'ikunata ruwayta atiwaq. Iskay tapaykuna ABS-wan PE-wanpas ruwasqa, rosa qoriwan llamp'usqa, hinaspa hukllawasqa wichq'ananwan, chaymi ch'aqllayta harkan hinaspa kicharinanta aswan facilta ruwan. Wanp'uqa hinaspa purunkunapas, ñawpaq pacha tragokunata ruwaq wasikunaq wasi qhataykunamanta yuyarichisqa ch'aska-shapes-kunawan sumaqyachisqa kachkan.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Shuang Gou Sheng Fang Trago Machuyachiq Ujyaqkunapaq Wanp'uy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Shuang Gou Sheng Fang Trago Machuyachiq Ujyaqkunapaq Wanp'uy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Shuang Gou Sheng Fang Trago Machuyachiq Ujyaqkunapaq Wanp'uy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Shuanggou Shengfang is a strategic leading brand created by Jiang Shuanggou Dostillery CO.,LTD. which is a pioneer in the free blending of bottled liquor in China from "consumer interactive experience". The product can be divided into two separate sections, with the upper is a small bottle containing 68% ABV Virgin liquor and the bottom large bottle containing average ABV liquor. The two types of liquor can be enjoyed on their own or blended freely to give a variety of tastes, with stronger aroma and more flavorful taste.
Tupukuna & P'istuy: Box:150mmx120mmx333mm；
Big Bottle：204mmx90.5mmx78mm；
small Bottle：63mmx43.5mmx36.5mm。
Etiquetakuna: crafts, Baijiu, spirit, packaging, art
Ruway Tecnología: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
①Upper and lower covers + lock: The pioneer structure of ""double-covered chain", the covers are made of ABS and PE material, electroplating rose gold, the covers can be connected and fixed by locking.
②Bottle: small bottle baked with rose gold floral paper, large bottle baked with lithography discoloration paper to enhance anti-counterfeiting, the bottoms of the bottle are sprayed with amber gradient.
③Box: photolithography positioning paper, and adopts scratch-resistant matt film, die-cutting, delicate lamination and other techniques.
Diseño Sasachakuy: The product existed pain points of "liquor leakage", "internal plug difficult to open".
Update plan: The new structure is improved from 3 aspects, the inner plug, lock and bottle: ① replace the inner plug with upper and lower anti-counterfeiting cover to solve the problem of liquor leakage and difficult opening at the source; ② widening lock buckle occlusion area is used to strengthen the bite force; ③ lower the height of the bottle head to reduce the center of gravity of the bottle and enhance stability.
T'aqwiy: In order to improve the consumer experience, the product has been updated through several generations, keeping the "free blending" feature in mind and constantly solving the problems in time.
Consumer recognition of the quality, branding and packaging of the product, as well as our continuous improvement of the product, has led to a sustainable development.
Kallpachay: During the Ming and Qing Dynasties, distilleries were arranged densely and neatly in Shuanggou Town. When you looked at those massive roofs with a bird's eye view, they were like rhombus gems inlaid on the ground. Shuanggou liquor was also used used as a royal tribute to officials at that time. This is where the idea for the packaging came from, and the design incorporates elements of the gems and the sages' feathered fans to recreate the glory of the past.
Llamk'ay Pacha: 2020-June.2021,Nanjing,Jiangsu
The project started in Novermber 2020 in Nanjing,Jiangsu and finished in November 2021, Nanjing, Jiangsu.
Purichiy Puriy: The most important feature of the product is the "free blending", which allows consumers to have a different drinking experience.
A bottle of good liquor with two available ABV numbers. For the liquor product, there is bottle with two ABV numbers, a large bottle with average ABV, and a small bottle of 68% ABV.
Triple experience: the first is the large bottle of medium ABV which can be enjoyed alone; the second is the bottle of high ABV which should be tasted alone; the third is the small bottle which may be blended with other liquors.
Great composure: Wine mellows as it ages. Drink it for a carefree and happy life.
Huñu Runakuna: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Yunlin Dai；
Designer：Chenchen Li；
Designer：Ruidong Hua