China Resources Snow Breweries Ltd. nisqap Snow Zero Upyana Churana Wakichiy diseñon

China Resources Snow Breweries Ltd. nisqap Snow Zero Upyana Churana Wakichiy diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2023 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2023

Snow Zero Upyana Churana Wakichiy

China Resources Snow Breweries Ltd. rurasqa

Mañakuq: China Resources Snow Breweries

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

31,387

Taripasqa Premio Atipaq

#144346 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Snow Zero Upyana Churana Wakichiy nisqamanta

Snow Zero nisqaqa huk churana wakichiymi (packaging design), pisi alcoholniyuq, pisi caloriayuq phuyusqa unu ukyanapaq. Zero sutiqa chawpi tutamanta rimanmi, chayqa huk tukukuy hinallataq huk qallariy hina qhawasqa kachkan. Churanapi kaq infinito unancha (mana tukukuq unancha) qatinakuypa yuyayninta rikuchin. 0 siq'iqa kimsa dimensionniyuq unu metal rikch'ayninwan ruwasqa kachkan, chaywan huk chhalla, chiri misk'i malliyta yuyachinanpaq. Botellakunapi siq'isqakunaqa ñawpaq purichiq rikch'ay arte kawsaykunamanta hap'isqa kanku, hamuq pacha rikch'ayniyuq kananpaq. Unu sut'uy rikch'ayniyuq botellakunaqa simi simipura hukllachakuyta atinku, chhaynapi iskay botellakuna huk musuq infinito unanchata ruwanku. Aluminio latakunawan qispi botellakunawan llamk'achisqa kachkan.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Snow Zero Upyana Churana Wakichiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Snow Zero Upyana Churana Wakichiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Snow Zero Upyana Churana Wakichiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
Tupukuna & P'istuy: Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm
Etiquetakuna: Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
Ruway Tecnología: aluminum can and glass bottle
Diseño Sasachakuy: The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
T'aqwiy: In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
Kallpachay: The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
Llamk'ay Pacha: The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
Purichiy Puriy: With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
Huñu Runakuna: Dong Yan
Weixi Zhou
Yu Zhai