China Resources Snow Breweries Ltd. nisqap Qinshihuang Cpa Cerveza Waqaychana diseñon

China Resources Snow Breweries Ltd. nisqap Qinshihuang Cpa Cerveza Waqaychana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2023 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2023

Qinshihuang Cpa Cerveza Waqaychana

China Resources Snow Breweries Ltd. rurasqa

Mañakuq: China Resources Snow Breweries

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

16,841

Taripasqa Premio Atipaq

#144566 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Qinshihuang Cpa Cerveza Waqaychana nisqamanta

Qinshihuang CPA nisqaqa huk cerveza artesanal waqaychanapaq diseñom, China Pale Ale nisqa categoriapi kaq. Botella rikch'ayninqa, kunka botellapiwan, Qin dynastia unancha kaqkunata apachimun, chay formaqa "jade" nisqa qullqi qhuya vaso, phuyu llimp'i dibujuyuqta yuyarichin, Qin hinaspa Han pachamanta. Huk bandera botella kunkanta muyuriqmi, kay productota China Pale Ale estilopi ñawpaq riqsichiqta señalan. Chawpipi seal script nisqa qillqa, Qin dynastiapa hukllachasqa qillqan, ñawpa pachamanta hina kasqanta rikuchin. Kay diseñoqa 315 ml vidrio botellapiwan, 550 ml aluminio latapiwanpas ruwasqa kachkan.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Qinshihuang Cpa Cerveza Waqaychana A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Qinshihuang Cpa Cerveza Waqaychana sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Qinshihuang Cpa Cerveza Waqaychana mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Tupukuna & P'istuy: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Etiquetakuna: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Ruway Tecnología: aluminium can, glass bottle
Diseño Sasachakuy: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
T'aqwiy: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Kallpachay: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Llamk'ay Pacha: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Purichiy Puriy: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Huñu Runakuna: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao