Wen Liu nisqap Nverhong Guihualinzang Machachiq Upyanapaq Pʼakiy Diseño diseñon

Wen Liu nisqap Nverhong Guihualinzang Machachiq Upyanapaq Pʼakiy Diseño diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2023 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2023

Nverhong Guihualinzang Machachiq Upyanapaq Pʼakiy Diseño

Wen Liu rurasqa

Mañakuq: Shenzhen Oracle Creative Design Co., Ltd

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#144973 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Nverhong Guihualinzang Machachiq Upyanapaq Pʼakiy Diseño nisqamanta

Shaoxing Nverhong Vino Ruway Wasi unay kawsayniyuqmi kan. 1919 watapi qallarirqa, Huangjiu nisqamanta rikuchiqmi. Shaoxing llaqtapi, Zhejiang markapi, Shangyu Dongguan sutiyuqpi tarikun. Chinapi Huangjiu industriapi kallpayachiq wasikunamanta hukninmi, hinaspapas China Alcohol Industry Association nisqaq rakinpa kuraq kamachiq hukninmi. Nuerhong Huangjiu allin yuraq glutinoso arrozwan ruwasqa, chʼuya hinaspa qhawaylla tʼuqiyuq, miski hinaspa qʼapaq malliyuq, sinchi hinaspa unay asnayuq.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Nverhong Guihualinzang Machachiq Upyanapaq Pʼakiy Diseño A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Nverhong Guihualinzang Machachiq Upyanapaq Pʼakiy Diseño ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Nverhong Guihualinzang Machachiq Upyanapaq Pʼakiy Diseño achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Tupukuna & P'istuy: 125X117X320mm
Etiquetakuna: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Ruway Tecnología: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Diseño Sasachakuy: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
T'aqwiy: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Kallpachay: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Llamk'ay Pacha: 2021.6-2022.3
Purichiy Puriy: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Huñu Runakuna: Wen Liu
Xianguo Wang