Kazuo Fukushima and Haruka Takeuchi nisqap Chilled Milk Kartun diseñon

Kazuo Fukushima and Haruka Takeuchi nisqap Chilled Milk Kartun diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2023 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2023

Chilled Milk Kartun

Kazuo Fukushima and Haruka Takeuchi rurasqa

Mañakuq: Meiji China Investment Co.,Ltd.

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

17,340

Taripasqa Premio Atipaq

#150429 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Chilled Milk Kartun nisqamanta

Sumaq musuq ñuñuqa allin pachapi uywasqa wakakunamantalla qusqa. Wakakunaqa mana hark'asqa mikhunku allin tupachisqa nutrientesyuq chaqrusqa mikhuykunata. Kay rurupa yuyaychakuyninqa hatun allin kay wakakunan. Hatun allin kayninqa quri llimp'iwan rikuchisqa, makiwan siq'isqa siq'ikunataq pachamamapa miski kayninta rikuchin. Chaymantapas, wakapa simiypi quraqa allin uyway pachata rikuchin. Quri waka unanchayqa kay rurupa simbolonmi. Chinapa qhatunpaq allinmi.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Chilled Milk Kartun A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Chilled Milk Kartun sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Chilled Milk Kartun yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Tupukuna & P'istuy: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Etiquetakuna: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Ruway Tecnología: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Diseño Sasachakuy: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
T'aqwiy: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Kallpachay: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Llamk'ay Pacha: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Purichiy Puriy: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patentekuna: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Huñu Runakuna: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Siq'i Hayñikuna: Photographer: Zhu Jie