Chengdu Wanjiazu Technology Co., Ltd nisqap Moutai 1935 Trago Churana Q'ipichana diseñon

Chengdu Wanjiazu Technology Co., Ltd nisqap Moutai 1935 Trago Churana Q'ipichana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2024 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.

QuriPilluchina· 2024

Moutai 1935 Trago Churana Q'ipichana

Chengdu Wanjiazu Technology Co., Ltd rurasqa

Mañakuq: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Pilluchina T'aqapi A' Design Award Quri Premiu Atipaq

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#153916 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Moutai 1935 Trago Churana Q'ipichana nisqamanta

Moutai 1935 nisqaqa China suyupi Guizhou provinciamanta tomana traguq q'ipichanan kachkan. Qispi botellaqa puka pachapi hawaman lluqsimuq siq'ikunata apan, chaykunapi quri llimp'iwan Moutai llaqtapi kachi qhatuqkunata trago rantiy qhatuytawan rikuchin. Chay siq'ikunaqa ñawpa China kawsay rikuchiq llimp'isqakunamanta yuyaychasqa kanku. Kimsa quri unu muyu llamp'ukunam botellaq rikranpi hawaman siq'isqa kachkan. Chay hawaman lluqsimuq uyaqa glaze nisqa ch'aqchusqawan tukusqa kachkan, chaywan aswan allinta hap'iy llamkhaypas kanan rayku. Zinc metal chaqrusqa kirpanaqa p'akisqa kiru hina ruwasqa kachkan, chayqa mana chiqan yanqa ruwasqakunata hark'ananpaq. Suñay wasichanqa musuqmanta llamk'achina hinallataq allpaman kutiy atiq chipboard qara qhatamanta ruwasqa kachkan.

Riqsichiy

A' Design Award Quri Premiu nisqamanta

Moutai 1935 Trago Churana Q'ipichana A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Moutai 1935 Trago Churana Q'ipichana ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Moutai 1935 Trago Churana Q'ipichana munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
Tupukuna & P'istuy: product dimensions,230 mm x 85 mm x 85 mm
Etiquetakuna: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
Ruway Tecnología: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
Diseño Sasachakuy: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
T'aqwiy: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
Kallpachay: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
Llamk'ay Pacha: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
Purichiy Puriy: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
Huñu Runakuna: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)