Kazuo Fukushima and Aya Tanaka nisqap Chilled Milk P'aqa diseñon

Kazuo Fukushima and Aya Tanaka nisqap Chilled Milk P'aqa diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2024 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2024

Chilled Milk P'aqa

Kazuo Fukushima and Aya Tanaka rurasqa

Mañakuq: Meiji China Investment Co.,Ltd.

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

16,322

Taripasqa Premio Atipaq

#159679 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Chilled Milk P'aqa nisqamanta

Wayna China warmikunaman qhawasqa, Nihon suyumanta yachaykunamanta ruwasqa suma frisa ñuñu, ñawpaq pachakunata yuyarinankupaq kamarisqa. 50% mana t'impusqa ñuñumanta ruwasqa, 20-39 watakunayoq runakunapaq miski-hayaq allinta hunt'achisqa qun. Churakuna sumaqta ruwasqa, apay atinapas, Nihon markapa iñiyninta apaykachan. Ruwayninqa, yuraj patapi cheqaq hina frisa siq'ikunawan, thak frisa chakrapi kawsay samayninchista qun, musuq kayta sumaq chaniyoq kayta rikuchin.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Chilled Milk P'aqa A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Chilled Milk P'aqa sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Chilled Milk P'aqa mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: In response to young Chinese women's preference for strawberry milk, a high-quality product inspired by traditional Japanese recipes has been developed, aiming to stir nostalgia among Japanese consumers. Crafted with 50% raw milk, this fresh, refrigerated flavored milk strikes an ideal balance between sweetness and acidity, specifically targeting women aged 20-39. The project showcases a chic, portable packaging design, capitalizing on the trust placed in Japanese brands to offer a novel and delightful strawberry milk experience.
Tupukuna & P'istuy: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
Etiquetakuna: Chilled Milk, Strawberry flavor, Packaging, Logotype, China, Japan quality, Cow, Carton
Ruway Tecnología: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Diseño Sasachakuy: The design showcases a white background, suggesting fresh, rich milk and conveying cleanliness, luxury, and quality typical of Japanese brands. Illustrations of strawberries, rendered with a classic, realistic style reminiscent of children's picture books, are featured. Additionally, illustrations of strawberry flowers and leaves are included to enhance the ambiance of a strawberry field, aiming to transport the target audience to a relaxed state, as though they were enjoying the beverage amidst an actual strawberry patch.
T'aqwiy: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Kallpachay: Set against a white background, the design signifies fresh, luxurious milk, characteristic of Japanese quality. Realistic strawberry illustrations, akin to those in children's books, along with strawberry flowers and leaves, enhance the strawberry field theme. This aims to immerse the target audience in the tranquility of enjoying the beverage within a strawberry patch.
Llamk'ay Pacha: The project started in May 2023 in Shanghai and finished in August 2023, and sales started in China in November 2023.
Purichiy Puriy: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patentekuna: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Huñu Runakuna: Creative Director: Kazuo Fukushima
Graphic Designer: Aya Tanaka
Account Director: Xu Xuehua
Siq'i Hayñikuna: Photographer: Zhu Jie