Jing Chen nisqap Jian Shan Jian Shui Mach'ay Upyana Phatma diseñon

Jing Chen nisqap Jian Shan Jian Shui Mach'ay Upyana Phatma diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2024 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.

QuriPilluchina· 2024

Jian Shan Jian Shui Mach'ay Upyana Phatma

Jing Chen rurasqa

Mañakuq: Jing Chen

Pilluchina T'aqapi A' Design Award Quri Premiu Atipaq

153,304

Taripasqa Premio Atipaq

#160933 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Jian Shan Jian Shui Mach'ay Upyana Phatma nisqamanta

Kunan pachapi phatma ruwayqa manaña simple waqaychaypaq ruwayllachu, aswan pachamamata qhaway yuyaykunata willan, rurukunapa chaninkunata yapan. Ñaqhake diseño parlamentoqa nin: ecología sasachakuykunaman qawarispalla, verde phatmaqa musuq ñan tikrachkan, biodegradable materialwan, reciclaje ruwaywan munasqa kachkan. Chaymantari, musuq kayninpas industriapa ruwayninmi, sapankama ruwaypa yuyayninkunahina phatmapa linderosninta tikrachinku.

Riqsichiy

A' Design Award Quri Premiu nisqamanta

Jian Shan Jian Shui Mach'ay Upyana Phatma A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Jian Shan Jian Shui Mach'ay Upyana Phatma ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Jian Shan Jian Shui Mach'ay Upyana Phatma munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
Tupukuna & P'istuy: Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
Etiquetakuna: Jian Shan, Jian Shui、Mountain and Water、You wei dao
Ruway Tecnología: The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
Diseño Sasachakuy: The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
T'aqwiy: Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
Kallpachay: "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
Llamk'ay Pacha: The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
Purichiy Puriy: Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.