China Resources Snow Breweries nisqap Ken14 Cerveza Churanapaq Wakichiy diseñon

China Resources Snow Breweries nisqap Ken14 Cerveza Churanapaq Wakichiy diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2025 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2025

Ken14 Cerveza Churanapaq Wakichiy

China Resources Snow Breweries rurasqa

Mañakuq: China Resources Snow Breweries

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

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Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Ken14 Cerveza Churanapaq Wakichiy nisqamanta

Ken 14 nisqaqa llaqtapi wiñachisqa cebada granomanta ruwasqa cervezapaq kamarisqa churana (packaging) mi. Kay diseñoqa Hulunbuir cebada chakrakunap sumaq rikch'ayninta abstracto hina qhawarichin, yuraq, q'omer, qori llimp'ikunawan cebadap wiñayninta mallkichamanta poqosqankama yuyarichispa. Churasqanwan qillqasqanpas ñawpaq chino periodicokunap hinam kachkan, chaymi facilta ñawinchanapaq yanapan. Ruwana materialkunataq kanku: puchuq granomanta ruwasqa biobasado qara rantin, mana awasqa tela, recicla-y atina kraft papel wayaqa, hinaspa pachamamapi ismuq (biodegradable) papel cajapas; chaykunataqa pachamama waqaychayta yanapananpaqmi akllasqa karqan.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Ken14 Cerveza Churanapaq Wakichiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Ken14 Cerveza Churanapaq Wakichiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Ken14 Cerveza Churanapaq Wakichiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Tupukuna & P'istuy: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Etiquetakuna: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Ruway Tecnología: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Diseño Sasachakuy: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
T'aqwiy: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Kallpachay: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Llamk'ay Pacha: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Purichiy Puriy: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Huñu Runakuna: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu