Chengdu Times Fashion Art Design Co., Ltd nisqap Xijiu Matured Liquor Trago Churana Wakichi diseñon

Chengdu Times Fashion Art Design Co., Ltd nisqap Xijiu Matured Liquor Trago Churana Wakichi diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2025 A' Design Award Platinu Premiu nisqap ancha chaniyuq atipaqninmi.

PlatinuPilluchina· 2025

Xijiu Matured Liquor Trago Churana Wakichi

Chengdu Times Fashion Art Design Co., Ltd rurasqa

Mañakuq: Guizhou Xijiu Co..ltd

Pilluchina T'aqapi A' Design Award Platinu Premiu Atipaq

1,199,187

Taripasqa Premio Atipaq

#163642 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Xijiu Matured Liquor Trago Churana Wakichi nisqamanta

Xijiu Matured Liquor nisqaqa huk chinamanta trago mirayninpaq churana wakichi disiñom. Botellaqa marcapa ñawpa tambor rikch'ayninta hap'ichkallan, hinaspa Palacio Museopi waqaychasqa muyu rikch'ayniyuq huk qhapaq ruwasqaman rikch'akun, chay muyu rikch'ayqa China ñawpa kawsaypi hunt'asqa kayta, sumaq kawsaytawan riqsichin. 15 hinaspa 30 wata puquy willakuykunaqa laserwan phawaq cintakuna hina siq'isqa kachkan. Kirpanaqa tawa uyayuq sami rikch'ayniyuqmi, llamp'ullata kicharikun wichq'akunpas. Ukhunpiqa, k'ullupi siq'isqa hina huk kikin llamk'apusqa siq'i Chishui mayu patapi pachamamata hinaspa trago ruwanapaq kaqkunata rikuchin. Hawa kahaqa apanapaq waqaychanapaqpas ancha atinallam.

Riqsichiy

A' Design Award Platinu Premiu nisqamanta

Xijiu Matured Liquor Trago Churana Wakichi A' Design Award Platinu Premiu mishak kan, ancha jatun yupaychay, kayta mana shuk shina, sumak shinallatak mancharina diseñukunaman kun. Platinu mishak kashkakunaka ruray yachaypak mancharina rurashkakunami, yuyaypak tupukunata rikuchik wiñay yachaymi, shinallatak paykunata rurakkunapak mana tupushka ushayta rikuchinku. Kay diseñukunaka ashtawan riksishka rurashkakuna kanata munanku, paykunaka shuk pachapak sumak kayta rikuchinku, llaktakunapak alli kawsaymanpash yanapanku shinallatak arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichunku. Xijiu Matured Liquor Trago Churana Wakichi hatun alli kayta rikuchin shinallatak pachata ashtawan alli kachun ruran. Xijiu Matured Liquor Trago Churana Wakichi A' Design Award Platinu Premiu mishak rurashka kan, munayta kallarichin, yuyayta kallarichin, kushichin shinallatak hatun kushikuyta kun.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
Tupukuna & P'istuy: 150mm*50mm*180mm
Etiquetakuna: Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
Ruway Tecnología: - The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing.
Diseño Sasachakuy: The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
T'aqwiy: The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
Kallpachay: The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
Llamk'ay Pacha: This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
Purichiy Puriy: User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
Huñu Runakuna: Xiaohu Feng
Xian Huo
Lei Wang