Antonia Skaraki nisqap Adam And Eve Mikhunapaq Qatuna diseñon

Antonia Skaraki nisqap Adam And Eve Mikhunapaq Qatuna diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2025 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2025

Adam And Eve Mikhunapaq Qatuna

Antonia Skaraki rurasqa

Mañakuq: A|S Strategy, Branding & Communication

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

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Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Adam And Eve Mikhunapaq Qatuna nisqamanta

Kay qatuna willakuyta, sumaq ruwayta, kawsaytapis allin tantachin. Bibliapi willakuymanta, Homero nisqap Odisea nisqamantawan qhawarispa, unay pachamanta intip k'anchayninwan higoskunata ch'akichinapaq kawsayta yupaychan. Ñawpa yurakunamanta siq'ikunaqa maskay tariytawan rikuchin, sumaq ruwayta yachaytawan tantachispa, ñawpaq maskaqkunap qillqasqankunaman hina. Kay ruwayqa Pachamamamanta hunt'asqa kasqanta runap yuyaynintawan raymichan, willakuy, qhipantin, waqaychay llamk'aypaq ch'aqtakunata paqarichispa. Kay qatunaqa huk sapalla misk'i rurukunata willakuyman tikran, yachay munaypi, sumaq ruraypi, kawsaypi ima.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Adam And Eve Mikhunapaq Qatuna A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Adam And Eve Mikhunapaq Qatuna ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Adam And Eve Mikhunapaq Qatuna achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The Adam and Eve packaging combines storytelling, nature, and art, paying tribute to the ancient tradition of drying figs as first recorded in Homer’s Odyssey. The design features vintage botanical illustrations, evoking a sense of discovery and merging art with science, reminiscent of explorers' and scientists' notebooks. This unique blend of historical narrative, natural elements, and artistic expression sets the packaging apart by honouring both the fruit's ancient history and its timeless preservation.
Tupukuna & P'istuy: Height 370mm x width 190.5mm, rectangle 70mmx92 and composite 120 x 225
Etiquetakuna: Adam and Eve, sundried figs, botanical illustrations, Greek figs, Kalamata figs, nature-inspired packaging, storytelling, vintage notebook
Ruway Tecnología: Our production technique for the labels used CMYK, screen printing, varnish and slitter rewinder. For the bags B colours Flexo UV was used. The materials used were PP white/permanent and hot foil gold as well as cotton white/S2047N / BG45WH. The special techniques used were varnish, slitter rewinder, laminate and flexo UV. The methodologies were flexo and screen printing.
Diseño Sasachakuy: The main challenge in the Adam and Eve project was to have an idea that would make this product look really different from its vast competition. We achieved this by integrating the detailed aesthetic of Victorian-era scientific notebooks into a modern packaging design.Balancing the intricacy of hand-drawn illustrations with modern production methods posed technical difficulties, as did ensuring the packaging material was both sustainable and visually evocative of the period. Achieving a cohesive blend of vintage art and contemporary functionality was a significant creative hurdle.
T'aqwiy: There was research done by the agency's marketing department about the competition in order to see what kind of packaging exists in the Greek and international markets. The agency also looked into the kind of by-products of sun-dried figs in order to suggest to the client other products they could produce based on the figs. The research was also a design research into the packaging trends of similar products. Everything was conducted by the marketing department of the agency with the goal to differentiate the brand from its competitors in the US market.
Kallpachay: The Adam and Eve project draws its primary inspiration from Victorian-era scientists' and explorers' notebooks, which were filled with hand-written notes and intricate sketches documenting newly discovered species of flora and fauna. These vintage journals, combining art and science, evoke a sense of discovery and exploration. The packaging design mirrors this tradition, paying homage to the natural world and the historical methods of preserving knowledge and nature’s bounty through detailed illustrations and storytelling.
Llamk'ay Pacha: The project started in January and finished in August. It hit the US markets in September.
Purichiy Puriy: This is a project with many variants and different operations. There is a doypack with string figs whith a seal that opens, there is a round pack protected by cling film containing crown figs, based of the traditional sun-dried fig Greek pack and there is a glass jar for fig spread which opens like a normal glass container.